Marketing & Sponsorships

Print
USA Cycling Extends Partnership with Volkswagen

2 May, 2016


USA Cycling announced that it has extended its partnership with Volkswagen as the Official Automotive Partner through February 2017, continuing a relationship that began in 2012.

 “We are thrilled to continue our partnership with Volkswagen as we head into an Olympic year and are doubling our efforts in support of grassroots development and amateur racing,” said USA Cycling CEO Derek Bouchard-Hall. "Volkswagen has been a superb partner these last four years and has provided immense benefit to the American cycling community. We stand by them today as they stood by our sport as it struggled with its challenges. With VW by our side, we will be able to make immense progress toward the goals USA Cycling's membership cares most about.”
 
“Volkswagen is delighted to renew our partnership with USA Cycling,” said Vinay Shahani, Vice President, Marketing, Volkswagen of America, Inc. “This relationship reflects the passion that many of our owners have for cycling and illustrates the way our cars help people participate in a sport they love.”
 
An organization boasting more than three decades of support for American cycling, Volkswagen began its official partnership with USA Cycling in 2012. The automaker has since played an active and visible role in supporting USA Cycling National Championships, including the last three Volkswagen Professional Road and Time Trial National Championships, and has been pivotal in the success of Team USA Cycling domestically and overseas in Europe.
 
“VW is passionate about supporting cycling from the grassroots up to the elite,” Bouchard-Hall said. "USA Cycling is very grateful to have the support of an absolutely world class partner who shares our vision of growing cycling at all levels."

About Volkswagen of America, Inc.: Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc., (VWoA) is headquartered in Herndon, Va.. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tenn. The Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. VWoA sells the Beetle, Beetle Convertible, CC, Eos, e-Golf, Golf, Golf GTI, Golf SportWagen, Golf R, Jetta, Passat, Tiguan and Touareg vehicles through approximately 652 independent U.S. dealers.

About USA Cycling: Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including BMX, cyclo-cross, mountain bike, road and track. As a membership-based organization, USA Cycling comprises 64,000 members; 3,000+ clubs and teams; and 34 local associations. The national governing body sanctions over 2,600 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit usacycling.org.

Print

Subscribe to SDM