Marketing & Sponsorships

US Youth Soccer Partners with Toyota

22 Aug, 2016

US Youth Soccer is proud to announce it is partnering with Toyota Motor Sales, U.S.A.,  to engage youth soccer families and celebrate the achievements and participation of all youth soccer athletes and coaches.
The partnership, which makes Toyota the Official Automobile of US Youth Soccer, will provide Toyota with an opportunity to engage with soccer enthusiasts who spend a lot of time traveling in support of their favorite club team.
“Toyota has always enjoyed a strong commitment to families in the communities in which we work and play,” said Cooper Ericksen, vice president, Vehicle Marketing and Communications for Toyota Motor Sales, U.S.A. “When presented with this unique opportunity to partner with US Youth Soccer in our soon-to-be backyard, we saw this as an ideal way to support the needs of some of the best youth soccer players in the country and their families.”
Through the interactive “Let’s Go Play Zone” at US Youth Soccer events, athletes and their families can test their skills on a customized soccer obstacle course for prizes, share a unique photo on social media, and learn more about the 2017 Toyota Highlander and Sienna.
The “Let’s Go Play Zone” has been featured at all four US Youth Soccer National Championship Series regional championships, and it will once again be available for teams and families to enjoy at the 2016 US Youth Soccer National Championships, July 26-28, in Frisco, Texas.
In addition to the activities, Toyota will be hosting players from FC Dallas in the “Let’s Go Play Zone” to engage with fans and sign autographs this week during the 2016 National Championships. 
“We recognize the countless hours dedicated parents and coaches spend on the road with their youth soccer players each year," US Youth Soccer CEO Chris Moore said, "and we’re proud to partner with Toyota as the Official Automobile of US Youth Soccer.”
The Toyota Let’s Go Play Zone activities include:

• Obstacle Course: An interactive skills competition consisting of three (3) soccer related activities — dribbling, target passing and shooting on goal. Participants will be timed as they complete the entire course. Athletes will be divided into groups based on gender and age. Athletes with the fastest time from each group at the end of each day will win a prize.

• Vehicle “Photo Booth”: Participants have the opportunity to climb in a Sienna or Highlander to take a group photo with their teammates and families to commemorate the National Championships. The photos will be instantly available for sharing via Twitter, Facebook, or email.

• Vehicle Education: Toyota will showcase the new 2017 Sienna and Highlanders, along with a few additional special edition vehicles.
To learn more about US Youth Soccer and its programs, visit, and to learn more about Toyota, visit

About Toyota: Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
About the United States Youth Soccer Association (US Youth Soccer): US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit


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