Marketing & Sponsorships

US Youth Soccer Partners with Chipotle

28 May, 2019

US Youth Soccer, the largest youth sport organization in the country, announced Chipotle Mexican Grill as the official restaurant partner of US Youth Soccer.

The joint partnership will prominently feature Chipotle onsite at regional and national US Youth Soccer competitions and events, and will be communicated through various assets, including onsite activations and digital channels. As part of the collaboration, Chipotle will also become the exclusive presenting sponsor of the US Youth Soccer Presidents Cup.

"To say that we are excited to be partnering with Chipotle, an industry leader in the restaurant space, is an understatement,” said US Youth Soccer CEO, Christopher Moore. “Chipotle is a brand driven by purpose and, together, we share a common goal of inspiring more kids to partake in physical activity and sports, including youth soccer."

Chipotle has also designated US Youth Soccer the official youth soccer partner of Chipotle. Through the sponsorship, Chipotle will engage customers nationally, and in communities across the country, through digital, social and traditional media, in-restaurant, player appearances and fundraisers that support local soccer clubs, teams and players.

“Chipotle’s mission of cultivating a better world begins with encouraging people of all ages to create healthy habits,” said Chris Brandt, Chief Marketing Officer of Chipotle. “We are proud to support US Youth Soccer and to help young athletes refuel with real food.”

The US Youth Soccer Presidents Cup is a tournament that offers soccer teams from across the country an opportunity to compete for a national title through a progressive series of games, from state to regional to the national level, while highlighting competition, camaraderie and community along the way. As part of the agreement, every player who competes in the regional and national Presidents Cup tournaments will be outfitted with an event logo with the Chipotle brand.

For more information on US Youth Soccer and its programs, visit Connect with US Youth Soccer on FacebookTwitterInstagram and YouTube.

About the United States Youth Soccer Association (US Youth Soccer) – US Youth Soccer, the largest youth sport organization in the country, is on a mission to make soccer the preeminent youth sport in the country. US Youth Soccer registers 3 million players annually, ages 5 to 19. Through its programming, resources and leadership, US Youth Soccer is advancing the game for its 55 Member State Associations, 10,000 clubs and leagues and nearly 1 million administrators, coaches and volunteers. US Youth Soccer connects families and communities to the power of sports and its shared love of soccer. US Youth Soccer provides a path for every player, offering programs that provide a fun, safe and healthy environment for players at every level of the game. For more information, visit

About Chipotle: Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had nearly 2,500 restaurants as of December 31, 2018 in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 70,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and Executive Chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM.


Subscribe to SDM