The new partnership will highlight the benefits of drinking NESQUIK Low-fat Chocolate Milk after games and practices. Low-fat chocolate milk, like NESQUIK, may contain what research suggests is an ideal 3:1 ratio of carbohydrate to protein that can help refuel and restore exhausted muscles, and will provide US Youth Soccer parents with a smart drink choice for their players.
"We are happy to welcome Nesquik to the US Youth Soccer sponsor family," said US Youth Soccer President John Sutter. “Our members are passionate about soccer and furthering their skills but they are also committed to eating healthy, wholesome, nutrient-rich fuel to complement and help them recover after training."
Through the partnership, NESQUIK will support US Youth Soccer’s more than three million youth soccer players and one million adults through events and online at USYouthSoccer.org. Samples of NESQUIK beverages will be available on-site at select events and tournaments.
"We're honored to have the chance to support US Youth Soccer and provide them with delicious and nutritious products that allow coaches and parents a chance to give their players a great recovery drink," said Jared Zack, of the NESQUIK Brand. “Nesquik should be the beverage of choice after games, because it can help restore exhausted muscles, in a way that other leading hydrating sports drinks that do not contain protein cannot.”
NESQUIK can be part of a nutritionally balanced diet that helps support athletes on and off the field. With each 8 fl oz serving, children can consume 40% of the Daily Value for calcium, along with essential nutrients, including Vitamins A and D.
For more information on NESQUIK, visit http://www.nesquik.com/ and for more information on US Youth Soccer, visit www.USYouthSoccer.org.
About the United States Youth Soccer Association (US Youth Soccer) - US Youth Soccer - "The Game for ALL Kids!®" is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit www.USYouthSoccer.org.