Amateur tournament operator Super League Gaming has signed a partnership deal with NetLevel, a company that installs fiber networks at movie theaters to enable esports competitions and other events.
Super League Gaming hosts many of its competitions at movie theaters, where local teams congregate for city-based leagues, for example. With more than 400 sites, NetLevel’s network of connected venues more than triples the existing footprint of Super League Gaming-enabled theaters.
With the agreement, NetLevel will absorb Super League Gaming’s existing movie theater network connections, including its network infrastructure at Cinemark venues. NetLevel’s low-latency, private fiber networks allow theater owners to host esports tournaments and expand their entertainment offerings to take advantage of non-peak viewing times.
“NetLevel is building an exciting business that brings great value to Super League and our movie theater partners,” said Super League Gaming chief commercial officer Matt Edelman, in a release. “Our goal is to make it possible for every amateur gamer to play in esports experiences in a venue near where they live. NetLevel has created a scalable, cost-effective network infrastructure that ensures movie theaters have the potential to transform into Super League-powered esports arenas.”
According to a release, this is NetLevel’s first public partnership as it exits “stealth mode” following three years of building its nationwide fiber network infrastructure. NetLevel provides its network installation services free-of-charge to theater operators, and then earns its money via partnered event producers and film distributors that provide content and programming.
“Esports is growing exponentially, and we’re thrilled to be able to give gamers at all levels access to a state-of-the-art digital theater experience,” NetLevel founder and CEO Ray Bell, in a release. “Super League has all of the elements in place to make amateur esports competitions mainstream. We are honored to be a part of their growth and help enable their vision.”
Super League Gaming went public in February via an IPO on the Nasdaq Capital Market. The company also recently expanded its reach by partnering with Topgolf for amateur tournaments at its venues, as well as partnering with ggCircuit to provide tournament programs to affiliated LAN center operators.
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