"It takes laser-sharp focus and tremendous stamina to compete in the Obstacle Course Racing World Championships. Because our athletes’ minds and bodies are pushed to extraordinary limits, performance-sustaining and energy-replenishing nutrients are absolutely essential,” said OCRWC Sponsorship Director Sandra Sawyer. “That’s why we are ecstatic that Strongbars Nutrition’s organic Pure Strength protein bars will be the official protein bars of the OCRWC. Every bar is packed with only the highest-quality ingredients and provides balanced nutrition.”
“Obstacles are really just opportunities in disguise. To me, every obstacle represents an opportunity to learn, to get stronger and to grow, both as athletes and as people,” said Phil Armstrong, CEO and Founder of StrongBars Nutrition. “I am so deeply humbled and honored to personally participate in the OCRWC and to have our Pure Strength protein bars play such an integral part at the OCRWC, where such phenomenal people reach beyond themselves to achieve something greater.”
As part of the partnership, Strongbars Pure Strength protein bars will be featured at the 2017 OCR World Championships, including at course aide stations and the finish-line where athletes can look to refuel with some of the highest quality protein bars available.
About StrongBars Nutrition
StrongBars Nutrition is a Quebec-based sports nutrition company that specializes in producing all-natural Pure Strength protein bars, a nourishing and energizing supplement made fresh each week using organic ingredients and New Zealand whey protein. Our company was founded on the beliefs that life is to be enjoyed, not endured, and that only the purest food ingredients ensure optimal health and endurance. Everything we do at StrongBars reflects our investment in family, community, positivity, healthy living and having fun!
About the OCR World Championships
The Obstacle Course Racing World Championships is the first and only independent global championship event designed to celebrate athletes in the burgeoning sport of Obstacle Course Racing. Held October 13-15, 2017, in Canada’s Blue Mountains, the three-day event will be one of the most diverse and challenging competitive events in the sport and will draw athletes from over 40 nations.
About Design Shorty & Company
Design Shorty & Company (DS&CO) are highly respected master brand builders proud to be in their third year working with the OCRWC. Specializing in corporate and event branding and known for their creative passion and client commitment, DS&CO boasts experts in every field of communication. Their crackerjack team of marketers, designers, videographers, writers and editors ensures that all aspects of the branding process, from generating stellar ideas and launching online marketing initiatives to securing sponsorships and executing projects on-site, run smoothly and successfully.