RSM Extends Title Sponsorship of The RSM Classic through 2025
26 Nov, 2018
The five-year agreement, which takes effect following the 2020 tournament, was announced today by RSM Managing Partner and CEO Joe Adams. RSM has been the title sponsor since the tournament’s debut in 2010, partnering with tournament host Davis Love III and the Davis Love Foundation, which serves as the tournament host organization.
“We understand that middle market business leaders enjoy watching and playing golf,” said Adams. “Golf is also completely aligned with RSM’s core values of respect, integrity, teamwork, excellence and stewardship, and it’s a great metaphor for our business. Like the caddie behind the successful golfer, RSM is committed to helping our clients navigate today’s global business landscape. The RSM Classic has provided a great opportunity for us to connect with clients and others in a meaningful way, while also serving as a platform to magnify our focus on giving back to the community. We’re pleased to extend our sponsorship of The RSM Classic through 2025, and we look forward to doing even more great things for the community through the tournament.”
The RSM Classic is firmly entrenched as a key stop on the PGA TOUR schedule’s opening segment.
“RSM has been an incredible partner since we launched the tournament together in 2010,” Love said. “Joe Adams and the RSM team continue to motivate us to grow and improve The RSM Classic, which we have been able to do together. It truly is a partnership and I couldn’t be more pleased than to look forward to an additional five years of working together to build upon what we have and continue to support of so many deserving charitable organizations.”
Birdies Fore Love is RSM’s charitable giving platform for The RSM Classic that has accounted for nearly $12 million in donations since the tournament’s inception through RSM fundraising initiatives. RSM has expanded the program this year through the addition of an on-course competition encompassing the first eight tournaments of the PGA TOUR Season. The top three players who accumulate the most birdies (or better) over those tournaments, concluding with this week’s RSM Classic, will be awarded $300,000, $150,000 and $50,000, respectively, for charitable donations to children- and/or family-focused charitable organizations of the players’ choice.
“We are thrilled to extend RSM’s sponsorship of The RSM Classic,” said Andy Bosman, chief marketing officer with RSM US LLP. “The good that we’re able to do through the tournament through Birdies Fore Love and the Davis Love Foundation is so rewarding, and we’re thrilled to continue that tradition.”
“The RSM Classic quickly established itself as a popular stop on the PGA TOUR and has continued to grow through the dedicated efforts of Davis Love III, his Foundation and RSM,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “The players love the resort setting and the uniquely relaxed atmosphere surrounding the tournament, which continues to do a tremendous job of raising money and awareness for local and national charitable organizations through the Birdies Fore Love program. We are thrilled that this partnership will continue through RSM’s new five-year commitment as the title sponsor.”
About RSM US: RSM’s purpose is to deliver the power of being understood to our clients, colleagues and communities through world-class audit, tax and consulting services focused on middle market businesses. The clients we serve are the engine of global commerce and economic growth, and we are focused on developing leading professionals and services to meet their evolving needs in today’s ever-changing business environment.
RSM US LLP is the U.S. member of RSM International, a global network of independent, audit, tax and consulting firms with more than 43,000 people in over 120 countries. For more information, visit rsmus.com, like us on Facebook, follow us on Twitter and/or connect with us on LinkedIn.
About PGA TOUR: By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (88 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.
The PGA TOUR's web site is PGATOUR.COM, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Florida.
About Birdies Fore Love: Birdies Fore Love is RSM’s charitable giving platform for The RSM Classic, a PGA TOUR event, for which RSM is title sponsor. Through this program, RSM people, supported with a matching donation from the RSM US Foundation, raise funds for deserving charitable organizations focused on enhancing educational outcomes and the quality of life for children and families.
Each year, RSM offices commit to raising funds for local charitable organizations aligned with the missions of the RSM US Foundation and the Davis Love Foundation, the host organization of The RSM Classic. RSM Birdies Fore Love office champions coordinate fun activities that help their respective locations reach fundraising and participation goals.
Over the past seven years, The RSM Classic has donated nearly $9 million to help charities that support children and their families, and in 2017 we donated nearly $2 million to the 68 deserving charities selected by our local offices.