Rock 'n Roll Marathon Series Partners with Brooks on "Run Together' Initiative
5 Nov, 2018
The Rock ‘n’ Roll Marathon Series, a Wanda Sports Holding company, in conjunction with Brooks, is excited to announce a “Run Together” initiative encouraging athletes to run together in support of a healthy lifestyle.
Brooks is teaming up with the Rock ‘n’ Roll Marathon Series to allow friends to run together across the country because the two believe that running is more fun with friends. “Run Together” is intended to encourage people to nominate their friends that are new to running in to a contest to win Brooks gear along with Rock ‘n’ Roll Marathon Series entries. The fully immersive media campaign will include print, social media, and website advertising.
One lucky grand prize winner will be selected to win a trip for two to San Antonio to run alongside Desiree Linden as a VIP and Brooks Running athlete. Linden, a Brooks and Rock ‘n’ Roll Ambassador, won the Boston Marathon in 2018 becoming the first American to win the race since 1985. The grand prize will include airline travel to and from San Antonio, hotel accommodations, Rock ‘n’ Roll VIP Access, and Brooks performance running gear.
“Brooks and Rock ‘n’ Roll Marathon Series have had a long-standing partnership and goal to assist in providing healthy lifestyle outlets to people across the country,” said John Smith, Vice President of Global Partnerships, North America. “We are excited to be bringing another incredible VIP opportunity to runners and a one of a kind race experience to the streets of San Antonio.”
Brooks and the Rock ‘n’ Roll Marathon Series will also host the Brooks Invitational Mile taking place on the Las Vegas Strip on Sunday, November 11th, 2018. Twenty professional female and male runners will race down the Las Vegas Strip at night with cash prizes distributed to the top finishers.
“We’re excited to team up with Rock ‘n’ Roll to create a unique experience that inspires people to run and be active,” said Director of Marketing, Retail, Events and Sports Marketing at Brooks, Matt Weiss. “Our Brooks elite athletes, like Des Linden, inspire us on a daily basis and we’re thrilled to work with Rock ‘n’ Roll to create fun, new opportunities for friends to run together and engage with our athletes.
For more information on the Rock ‘n’ Roll Marathon Series, visit www.runrocknroll.com.
For more information on Brooks, go to www.brooksrunning.com.
About Brooks Running: Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow us on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning)
About Rock ‘n’ Roll Marathon Series: The Rock ‘n’ Roll Marathon Series® is the world’s largest running series with more than 600,000 runners taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Focused on running, music and community, race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, O.A.R. Aloe Blacc, Pitbull, FloRida, The Band Perry, Fitz and the Tantrums, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social media.