The Recreational Boating & Fishing Foundation Partners with Fishbrain | Sports Destination Management

The Recreational Boating & Fishing Foundation Partners with Fishbrain

Feb 12, 2018

The popular app and social network for anglers, Fishbrain, announced a first-of-its-kind partnership with the Recreational Boating & Fishing Foundation (RBFF) to integrate new fishing intelligence features into its digital properties, including and

The agreement will give RBFF’s audience of over 11 million unique visitors access to a comprehensive, interactive map that showcases new and recent catches, fish species and fishing forecasts for specific areas, as well as unprecedented intelligence sourced from experts and fellow anglers in an effort to make fishing more rewarding and accessible for everyone.

For nearly two decades, RBFF has been one of the most valuable resources for beginner and veteran anglers alike seeking expert insights on fish species and their habitats, the best places to fish and information on nearby boat ramps and marinas. Now through the Fishbrain integration, site visitors will have access to a completely upgraded interactive Places to Fish & Boat Map, showing them what fish species fellow anglers are actually catching in certain bodies of water and what particular bait was used. They can also scroll through user photos of catches made near them, and filter by species to see what fellow anglers are catching in real time. In addition to the technology enhancements, the map integration also includes the addition of U.S. Fish and Wildlife Service Refuge and Fish Hatcheries location information to further broaden fishing opportunities for anglers.

“RBFF is known for its extensive insights into the types of conditions that are ideal for making the best catch,” said Johan Attby, CEO of Fishbrain. “But what makes this partnership particularly interesting is that we’re now able to give these anglers an extra edge by adding another layer of invaluable data from the millions of catches happening all across the U.S. We think this will create a great stepping stone for those looking to get into fishing or ramp up their game and catch more and bigger fish.”

The partnership is part of RBFF’s “60 in 60” initiative introduced in 2016 to draw more people to the sport using technology with the goal of increasing fishing participation from the current 47 million anglers to 60 million anglers in 60 months (by 2021).

“We’re excited to partner with an industry leader like Fishbrain to give our audience tools to enhance their fishing experience,” said Frank Peterson, President and CEO at RBFF. “The integration complements our ’60 in 60′ initiative perfectly by drawing in more anglers and boaters and giving them advanced tools and information that can not only help them improve their fishing skills, but also connect with other anglers in their community.”

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