QYOU Media (TSXV:QYOU; OTCQB: QYOUF), the world's leading curator of premium "best-of-the-web" video for multiscreen distribution today announced a major marketing agreement with FansUnite Entertainment Inc. ("FansUnite"), a blockchain-based sports betting company, around its flagship eSports platform, "Heads Up Daily" (HUD). The sponsorship agreement will see FansUnite content and messaging available to a potential audience of millions across multiple screens, including broadcast, mobile, and social TV.
The global online betting industry is an explosive-growth market, predicted to rise from a $40B turnover in 2015 to $60B by 2020. eSports betting is taking an ever-bigger slice of the action, expected to grow from $315M a year to an estimated $23.5B over the same period. Blockchain sports betting platform, FansUnite, aims to revolutionize the sports betting industry by harnessing the power of distributed ledger technology to provide cheaper, more secure, verifiable and transparent betting for sports fans, including fans of eSports. As part of the company's brand awareness strategy, FansUnite will sponsor HUD's daily highlights segment, weekly player vs player segment, and accompanying social media activations.
"QYOU was one of the first to recognise the potential of eSports for mass market appeal and have built a dedicated audience around the "Heads Up Daily" show. That audience – mainly males, 18-35 – is right in the sweet spot for FansUnite and so it made sense for us to leverage that in our campaign to promote our award-winning online betting protocol," said FansUnite CEO Darius Eghdami. "Partnering with a media company that's at the cutting-edge of eSports content, reaching a significant audience of young, tech-savvy, sports-mad fans daily, made this a natural fit for us."
Curt Marvis , CEO and co-founder of QYOU Media says the FansUnite sponsorship will enable the company to reach an engaged and targeted audience of eSports-mad fans. "FansUnite is a tremendously exciting service with the potential to be transformative in the online sports betting and esports betting space. Given that HUD has quickly grown to become the go-to destination for all things relating to esports and video game culture, reaching millions of fans across broadcast, mobile, and social TV platforms like IGTV every day, the show represents an ideal way for FansUnite to grow brand awareness and communicate its unique value proposition. We're thrilled to have them on board," Marvis said.
The FansUnite protocol is currently in beta, growing its membership base and building out its first social sports book application. FansUnite is on track to begin allowing betting transactions in the first quarter of 2019.
About QYOU Media: QYOU Media Inc. is a fast-growing global media company that curates and packages premium "best-of-the-web" video for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach millions of customers on six continents. Distribution partners include Vodafone, 21st Century Fox, Liberty Global, Showmax, iflix, Jio, SuperChannel and Tata Sky.
About FansUnite: The FansUnite Protocol is an industry standard for sports betting and sports data applications built on the Ethereum blockchain. The protocol will provide the infrastructure necessary to redistribute the responsibility over the execution and resolution of bets from centralized operators out to a network of independently operated and incentivized Oracles, providing bettors assurance that their bets are executed as entered, free from bias or tampering, while bet details are immutably and transparently stored on the Ethereum blockchain.
The protocol will provide the groundwork for a host of applications that span traditional bookmaking, betting exchanges, daily fantasy sports, poker and card-based games, and a variety of other services reliant on sports data. These decentralized applications (DApps) will be free to charge fees, utilize their own tokens for betting, and set market prices based on full market information transparently available on the blockchain. For more details on the FansUnite Protocol, please visit http://www.fansunite.com to review the White Paper and Business Case.