Marketing & Sponsorships

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Power-Pole Continues Supporting Sponsor Role With B.A.S.S.

25 Apr, 2016


JL Marine Systems, Inc., the Florida-based manufacturer of the Power-Pole® brand of shallow water anchors, has inked a deal to sponsor B.A.S.S. tournaments for 2016.

The deal with B.A.S.S. entitles the Power-Pole brand to serve as a supporting sponsor of the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens, B.A.S.S. Nation events, Carhartt Bassmaster College Series and Costa Bassmaster High School Series. JL Marine Systems has been a supporting sponsor of Bassmaster tournaments since 2011.

“Power-Pole shallow water anchors, is proud to continue its sponsorship with B.A.S.S.,” said Robert Shamblin, vice president of JL Marine Systems, which is based in Tampa, Fla. “The combination of tournaments, television shows, magazines and website together with the best anglers in the world provides a fantastic platform for us to showcase our products,”

“B.A.S.S. has enjoyed a longtime relationship with Power-Pole shallow water anchors” said B.A.S.S. CEO Bruce Akin. “They continue to work with us to grow the sport, and we value their partnership as much as our members value their products.”

JL Marine Systems will offer contingency and rebate programs to all Bassmaster anglers at the various levels of B.A.S.S. competition. The company will continue its popular Power-Pole Captain’s Cash contingency program for Bassmaster Elite Series, Opens and College Series competitors. The contingency program will also be available for the anglers competing in the B.A.S.S. Nation Regionals and the B.A.S.S. Nation Championship. 

Anglers who sign up for the Power-Pole Captain’s Cash program can collect bonus money if they are the highest finisher in any of these B.A.S.S. events and they own a Power-Pole anchor. The Captain’s Cash rewards for each B.A.S.S. event are $1,000 for the Elite Series, $500 for the Opens and B.A.S.S. Nation Championship, and $250 for the College Series and B.A.S.S. Nation Regionals.

JL Marine is also offering to all Bassmaster College Series and High School Series anglers a rebate program for the entire line of Power-Pole anchors. B.A.S.S. Nation adult and high school anglers who qualify for their state team to compete in the B.A.S.S. Nation Regionals will also be eligible for the Power-Pole pro staff program. “Once they sign up for the program, they are eligible for our pro staff pricing,” Shamblin said.

Power-Pole is also conducting a “Win A Power-Pole Of Your Choice” drawing this season. Fishing fans are invited to sign up for the contest at the Power-Pole booth at Bassmaster Elite Series events throughout the season.

Among Power-Pole’s newest innovations, introduced at this year’s Bassmaster Classic Outdoors Expo presented by Dick’s Sporting Goods, was a new lithium battery pack for the Micro Anchor, the all-electric anchor system designed for small craft such as fishing kayaks. Also highlighted in the booth was the complete line of Power-Pole brand anchors (Blade, Signature Series, Pro Series II, Sportsman II and Micro Anchor) ranging from 4- to 10-foot models and Power-Pole Drift Paddles.
For more information on Power-Pole brand products, visit www.power-pole.com.

About B.A.S.S.: B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, B.A.S.S. Nation, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.

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