Marketing & Sponsorships

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OrthoLite to Sponsor Team Hype

27 Oct, 2015


OrthoLite, the maker of insoles, has signed on as a sponsor of the NBA’s Brooklyn Nets. Through the multi-tiered partnership, OrthoLite will serve as the presenting sponsor of Team Hype, as well as engage fans during home games through a variety of initiatives and promotional efforts throughout the 2015-2016 season.

As the official sponsor of Team Hype, OrthoLite provide insoles to the group of men that pump up the crowd at Nets home games with tumbling runs and eye-opening stunts. In addition to premium signage during Team Hype performances, OrthoLite branding will appear throughout Barclays Center during home games, including courtside and baseline signage, radio spots during the Nets regular season game broadcasts and an advertising presence on BrooklynNets.com.

“The Brooklyn Nets are a world-class organization, and this strategic partnership aligns strongly with our mission to provide athletes of all levels the comfort that they need to perform at their best,” said Glenn Barrett, chief executive officer of OrthoLite. “We are thrilled to align with the Brooklyn Nets and Team Hype, and embark on a successful season together.”

In celebration of the brand’s partnership with the Nets and the season opener, OrthoLite will offer fans five dollars ($5.00) off one pair of OrthoLite Fusion insoles purchased at OrthoLite.com from Oct. 28 to Nov. 4, 2015. Fans can take advantage of this limited time offer using the promotion code FitComfy during checkout. OrthoLite insoles provide long lasting cushioning, unmatched breathability and moisture management. They are designed to fit all athletic and outdoor shoes and boots, and are the most affordable and easiest way to upgrade and extend the life of your shoes.

“We are thrilled for OrthoLite to join our family of corporate sponsors for the 2015-16 Brooklyn Nets season,” said Mike Zavodsky, executive vice president, global partnerships for the Brooklyn Nets and Barclays Center. “Team Hype is one of the most popular elements of in-game entertainment at Barclays Center, and this partnership with OrthoLite is a natural fit for both companies, which value premier performance.”

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