Marketing & Sponsorships

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Old Milwaukee and B.A.S.S. Nation Team Up

21 Jul, 2014


Old Milwaukee has become the title sponsor of 2014 B.A.S.S. Nation events.
 
“Old Milwaukee is a time-honored brand,” said B.A.S.S. CEO Bruce Akin. “B.A.S.S. is proud to partner its grass-roots B.A.S.S. Nation fishing tournaments with such a well-known name.”
 
Old Milwaukee, a Pabst Brewing Co. brand, is a lager that has earned many accolades. One of the brews, Old Milwaukee Light, is a repeated award winner at the Great American Beer Festival.
 
“Old Milwaukee strives to connect and reward outdoors enthusiasts on a grass-roots level,” said John Genest, Old Milwaukee brand manager. “With freshwater fishing being so ingrained in millions of Americans’ lives, Old Milwaukee is excited to support an organization that is critical to the sport’s health and growth on all levels. B.A.S.S., especially through its B.A.S.S. Nation organization, creates invaluable opportunities for passionate individuals to connect and share memorable experiences in communities nationwide. Everyone at Old Milwaukee is excited for the opportunity to enhance these efforts.”
 
Old Milwaukee takes the title sponsor spot for all six B.A.S.S. Nation Divisionals as well as for the 2014 season finale, now named the Old Milwaukee B.A.S.S. Nation Championship, set for Nov. 6-8 on the Ouachita River out of Monroe, La.
 
Next up on the 2014 B.A.S.S. Nation schedule is the Aug. 13-15 Old Milwaukee B.A.S.S. Nation Northern Divisional on Lake Monroe out of Bloomington, Ind. Qualifiers from eight Northern states will compete to advance to the Ouachita River championship. There, successful anglers from all six divisions will compete to win a coveted entry in the 2015 world championship of bass fishing, the Bassmaster Classic.
 
“We are very pleased that Old Milwaukee has joined the B.A.S.S. Nation as the title sponsor,” said Jon Stewart, B.A.S.S. Nation director. “What better time — summertime — to pair our members’ love for bass fishing and the outdoors with a cold beverage like Old Milwaukee.”
 
The six Classic qualifiers will be eligible to be on the Old Milwaukee Classic Fishing Team, which will be outfitted with decals on their bass boats and special jerseys designed for the Classic competition.
 
For more about Old Milwaukee, go to www.OldMilwaukee.com, where the entertaining “Pass Me A Beer II” video is now available, or search using the hashtag #OldMil on social media platforms.
 
About Old Milwaukee: Since first being brewed in 1890, the Old Milwaukee brands have always stood for steadfast American quality. These masterfully crafted lagers revel in being predictably superior and uncomplicated. No gimmicks; just great tasting beer. How great? Old Milwaukee Light is the most award-winning light beer in the history of the Great American Beer Festival, which proves that there’s nothing more refreshing than a commitment to fundamentals.
 
2014 B.A.S.S. Nation Title Sponsor: Old Milwaukee
 
2014 B.A.S.S. Nation Official Sponsors: Toyota, Bass Pro Shops, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Nitro Boats, Skeeter Boats, Triton Boats, Yamaha
 
2014 B.A.S.S. Nation Supporting Sponsors: Boat US, Booyah, Carhartt, Diet Mountain Dew, Livingston Lures, Lowrance, Plano, Power-Pole, Rigid Industries, Shimano
 
About B.A.S.S.: B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
 
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School Series, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by Diet Mountain Dew and GoPro.

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