NFHS Signs BATS-TOI to Multi-Year Corporate Partnership | Sports Destination Management

NFHS Signs BATS-TOI to Multi-Year Corporate Partnership

Aug 08, 2022

The National Federation of State High School Associations (NFHS) and BATS-TOI (pronounced bah’tua), have agreed to a three-year deal that makes the multi-sport headgear manufacturer the newest NFHS Corporate Partner.

BATS-TOI is committed to innovation and the continuous search to improve, create, engineer and design the best head protection for athletes of all levels with its Mercado line of multisport headgear.

“The NFHS is happy to have BATS-TOI join as its newest corporate partner,” said Dr. Karissa Niehoff, CEO of the NFHS. “BATS-TOI stands behind its mission to deliver its customers innovative headgear that is engineered with the safety and protection of its users in mind.”

As part of the partnership, BATS-TOI receives the designation as “Official Wrestling Headgear Partner of the NFHS.” Its designation is accompanied by promotional advertising opportunities via, NFHS social media, High School Today, and emails related to NFHS wrestling rules.

“We are excited at this opportunity to partner with the NFHS to provide wrestlers with the very best in head protection,” said Mario Mercado, founder/CEO of BATS-TOI. “Our award-winning headgear, The Mercado, has been designed and engineered to meet the highest standards of head safety and product function and performance.”

The partnership with BATS-TOI also includes opportunities to advertise at NFHS conferences and meetings. Among those opportunities are sponsor logo signage, exhibitor’s booth space and breakout rooms at the NFHS Summer Meeting, NFHS Winter Meeting and National Athletic Directors Conference (NADC).

For more information on BATS-TOI, please visit

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