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Sports Business on the Menu at CES

6 Jan, 2016


As the Consumer Electronics Show (CES) gets underway in Las Vegas, it will include a lot of information on the way technology is shaping the sports industry.

The Sports Fitness Industry Association (SFIA) will sponsor its 2016 Sports Tech Conference to highlight advancements in sports technology that enhance athletes’ performance and aid coaches by analyzing player data. Industry executives will discuss their company’s respective innovations and how they are changing the sports industry, both from a professional level and from the everyday athlete’s perspective.
Top Three Topics: 

  • How organizations are connecting the everyday athlete to analytics enabling maximum skill enhancement.

  • New data and its application to the professional playing field.

  • Virtual reality as a training tool and its impact on future of sports.

Thursday, January 07

1-2 PM: "Smart" Meets Sporting Goods Industry

2:15-3:15 PM: The Data Drives the Elite

3:30-4:30 PM: Virtual Reality: The Next Playing Field

Other sports-related events, not associated with SFIA, include the following:

  • Dallas Mavericks owner Mark Cuban, and studio analyst for Turner Sports Shaquille O’Neal, will participate in the Tech Investing in Sports conference as part of the Sports Business Forum, presented by Turner Sports. The session will be moderated by CNN news anchor Brooke Baldwin on Thursday, January 7, from 11:30 AM-12:10 PM in Venetian, Level 2, Hall D. O’Neal will also participate in the NBA on TNT Live Broadcast with host Ernie Johnson, and fellow analysts Charles Barkley and Kenny Smith. The broadcast will take place on Thursday, January 7, from 4-5 PM in Venetian, Level 2, Hall D and is open to all CES attendees.

  • The Sports Business Forum also will host The Commissioner’s Panel on Sports and Technology. Robert Manfred, commissioner of the MLB, and Adam Silver, commissioner of the NBA, will participate in a discussion moderated by Turner Sports studio host Ernie Johnson on Thursday, January 7, from 9-9:40 AM in Venetian, Level 2, Hall D.

  • Under Armour will host a plethora of athletes and Olympians at their booth (Sands, Hall C, #74316) including: Tony Romo, Michael Phelps, Buster Posey, Cal Ripken Jr., Georges St-Pierre, Deion Sanders, Nastia Liukin, Jake Dalton and Brandon Wynn.

  • Retired NBA players Larry Johnson and Larry Nance, and retired Vincentian-American NBA player Adonal Foyle will all make appearances at ZTE’s booth (LVCC, South Hall 3, #31706) between Wednesday, January 6 and Friday, January 8. The NBA National Championship trophy will also be on display at ZTE’s booth all day Thursday, January 7.

  • NFL legend and FitStar personal trainer Tony Gonzalez will be at FitBit’s booth (Sands, Halls C, #74108) for photo opportunities on Wednesday, January 6 from 1:30-2:30 PM.

Owned and produced by the Consumer Technology Association (CTA) CES - formerly called the Consumer Electronics Association (CEA) - also brought out Hollywood stars, TV personalities and celebrity chefs discussing and promoting technology that is revolutionizing the way consumers live, work and play.

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