Golf Industry Announces #InviteHER Campaign
17 Oct, 2018
The U.S. golf industry–driven by We Are Golf, a coalition of leading organizations working together to communicate the game’s economic, charitable, environmental and fitness benefits–launched the coalition’s #inviteHER campaign for current golfers to encourage the women in their lives to start playing.
Powered by the LPGA Women’s Network and We Are Golf’s Women’s Task Force, golfers–men and women alike–are encouraged to bring friends, colleagues and family to join them on the course through online resources and social media assets. The #inviteHER movement seeks to create an enjoyable, welcoming experience for those interested in trying the game or picking it back up–whether through a group lesson, complimentary clinic, driving range session or on-course experience.
“The appetite for golf is at a historic level with a latent demand of 38 million Americans,” said Steve Mona, CEO of World Golf Foundation, administrator of We Are Golf. “Last year, 35 percent of the game’s 2.6 million new players were female, and we are confident #inviteHER is a huge step in the right direction to continue increasing this number while making the game more inclusive.”
#inviteHER’s primary objective is to grow awareness and participation among women and girls through the power of an invitation from one of the 24 million American golfers. The game should more closely mirror U.S. demographics as only 24 percent of the current golf population is female.
“Women want to be invited to the game, and it’s our duty to give them that opportunity at one of our nation’s 15,000 local facilities,” said Jane Geddes, executive director of the LPGA Amateur Golf Association and chair of WE ARE GOLF’s Women’s Task Force. “We are committed to promoting an environment that makes all females feel more comfortable on the course so they develop into lifetime golfers.”
For more information on #inviteHER, click here.