Marketing & Sponsorships

Birdies For Charity Kicks Off for The Regions Tradition

21 Oct, 2015

The Birdies for Charity fundraising program has kicked off for the 2016 Regions Tradition at Greystone Golf and Country Club. Charities have started signing up to participate in this year’s program and donations are now being collected. The 2016 Birdies for Charity program is working to increase charity participation with a goal to raise over $500,000 to be donated to local charities. 

 “SouthWest Water Company is proud to support greater Birmingham area charities through the Region’s Tradition Birdies for Charity Program,” said Craig Sorensen, Managing Director of SouthWest Water Company. “Charities that receive funds through the program provide needed services for our area that benefit us all.”

SouthWest Water Company is in their second year supporting the program, and first year as the presenting sponsor of the Matching Funds program.  Their support allows for charities that raise $1,000 or more to receive a percentage match. The top five charities (determined by which charity generates the most donations) will receive a higher match percentage through the SouthWest Water Company Matching Funds. The exact match percentages will be determined at the conclusion of the program in June 2016.

The primary goal of participating organizations in the Birdies for Charity program is to successfully solicit and collect pledges of $.05 or more from the general public and corporate donors based on birdies made by the Champions Tour players during tournament week. Flat donations of $20 or more are also accepted by participating charities. Administrative and promotional costs for the program are paid by the Regions Tradition (excluding individual charity organization mailing/solicitation expense), and 100% of the pledges collected will go to the individual charity that solicited the Birdies for Charity pledge.

In 2015, the Birdies for Charity program raised more than $514,000 for charity, with Vestavia Hills Athletic Association winning first place in the Red Diamond Bonus Bucks contest, raising over $72,000.

Any 501(c) 3 organization recognized by the IRS may participate in the Regions Tradition’s Birdies for Charity program. In addition, schools and athletic booster programs are encouraged to participate. For more information and to register visit or call Allie Dunlap at (205) 262-2815.

Tickets for the 2016 Regions Tradition will go on sale this November and additional information can be found at

About the PGA TOUR’s Champions Tour: Collectively, the Champions Tour has the most recognizable and accomplished players in the game, with many of its 32 World Golf Hall of Fame members regularly competing. The Tour also counts numerous other major championship winners among its members. The Champions Tour is a membership organization of professional golfers age 50 and older. Conceived in 1980 as the Senior PGA Tour, it started with just four events and purses totaling $475,000. The Champions Tour primary purpose is to provide financial opportunities for its players, entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, protect the integrity of the game and generate significant charitable and economic impact in communities in which it plays. Points earned in official Charles Schwab Cup events in 2014 determined Bernhard Langer as the Charles Schwab Cup champion, the season-long competition designed to recognize the PGA TOUR Champions’ leading player. The Commissioner of the PGA TOUR is Tim Finchem. Greg McLaughlin is President of the PGA TOUR Champions.  The PGA TOUR’s website is, the No. 1 site in golf, and the organization is headquartered in Ponte Vedra Beach, Fla. Follow the PGA TOUR Champions at and on Twitter @ChampionsTour.

About Regions Financial Corporation: Regions Financial Corporation (NYSE:RF), with $122 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, mortgage, and insurance products and services. Regions serves customers in 16 states across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,650 banking offices and 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at

About Greystone Golf & Country Club: Greystone Golf & Country Club is an active and vibrant private club that is nestled in the Valley of Double Oak Mountain, located in the Birmingham-Hoover metropolitan area. The Club is the cornerstone of the 1,400 home gated community which offers two world-class championship golf courses: Founders and Legacy.  The Founders Course was designed by renowned architect Bob Cupp, and was established in 1991.  The Legacy Course, located approximately three miles from the Founders Course, was designed by world-famous architect Rees Jones, and was established in 2000.  Greystone Golf & Country Club is the fabled home of the Bruno’s Memorial Classic, which was played at the Founders Course 1992-2005, and will again host Champions Tour players for the Regions Tradition in 2016, 2017, and 2018.

About SouthWest Water Company: SouthWest Water Company, delivering water solutions since 1925, is an American-owned company with nationwide resources and local management. SouthWest Water partners with communities to resolve water utility management challenges, system performance issues, significant capital needs, and unacceptable risks to deliver the best quality water and wastewater treatment possible.  People from California to Alabama depend on the company as their trusted utility owner and operator. With its southeast regional headquarters in Shelby County, Alabama, the company provides a broad range of water and wastewater recovery services including maintenance and management services, water production, treatment and distribution, wastewater collection and treatment, customer services, and utility infrastructure construction management and finance.  SouthWest Water Company believes that, “With water comes responsibility.”


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