Marketing & Sponsorships

New CycloCross Partnership Announced

13 Jun, 2016

Masterpiece Cuisine and Clif Bar CrossVegas announced a partnership that will bring a fresh menu to the annual international cyclocross race’s VIP activities. 

The collaboration brings together Masterpiece Cuisine, a Las Vegas-based catering company with extensive experience in special events and parties of all sizes nationwide, and Clif Bar CrossVegas, the largest cyclocross race in the US.  CrossVegas is part of the Telenet UCI Cyclocross World Cup and is taking place in Las Vegas on Wednesday evening September 21.

CrossVegas race director Brook Watts commented, “We’re celebrating the tenth year of CrossVegas and felt it was time to raise the bar on the VIP experience for our sponsors and guests.  The guys at Masterpiece Cuisine do that on a regular basis.  They truly create a fantastic experience at every event while keeping it professional, fun and tasty.”

Timothy Welc, Masterpiece Cuisine’s Owner, commented, “This is going to be a fun collaboration. We get to do what we do best, mainly creating great tasting food and experiences, in front of an enthusiastic crowd of cycling fans.”

Each year CrossVegas hosts a VIP area with up to 700 guests, in addition to private VIP suites located course-side on the 1.7-mile course.  Masterpiece Cuisine will design menus and supervise the preparation of all meals as well as supervise the beverage service for VIP guests.

“Las Vegas provides a unique atmosphere for VIP entertainment,” Watts explained, “The pleasant weather in the evening allows us to entertain our guests under the stars instead of confined in the walls of a tent. That puts guests right in the thick of the fun.”

Masterpiece Cuisine will build on a theme that’s been an annual success at CrossVegas - Mexican food.  “We hear consistently how much guests love Mexican food, especially from our international guests.  It sounds funny but Mexican food is distinctly American!’ Watts commented.

Welc comments, “Masterpiece Cuisine has been expanding our capabilities nationwide.  CrossVegas gives us a great opportunity to showcase that in front of a crowd that comes from all corners of the US and beyond.”

About Masterpiece Cuisine: Founded in 2007, Masterpiece Cuisine, a Las Vegas based off-premise catering company, was established to cater food, including events, weddings, large scale multi-day operations, and concessions and has become one of the Las Vegas’ leading catering companies. Winner of several awards and recognitions, Masterpiece Cuisine focuses on providing fresh, great tasting food at a reasonable price. For more information, please visit

About CrossVegas: CrossVegas is organized by Watts Marketing Inc. of Longmont Colorado and has become a fixture on the U.S. cyclocross calendar. It is the largest cyclo-cross race outside of Europe attracting 12,000 spectators and racers from 20 nations to Desert Breeze Soccer Complex in Las Vegas in September. Complete information including schedule, hotel information, sponsorship and admission is available at Follow on Twitter @CrossVegas.


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