NASCAR, Camping World Expand Partnership
2 Jul, 2018
In 2019, Event Becomes NASCAR Gander Outdoors Truck Series
NASCAR and Camping World have expanded their agreement to provide Gander Outdoors naming rights to the NASCAR Camping World Truck Series. Beginning in 2019, the national series will be rebranded as the NASCAR Gander Outdoors Truck Series.
Camping World originally became title sponsor of the Truck Series in 2009. In 2014, NASCAR and Camping World signed a landmark seven-year agreement, continuing the partnership through 2022. This newly expanded agreement provides official NASCAR status and naming rights to Camping World’s partner brand, Gander Outdoors. The remaining years on the deal are still intact.
“Gander Outdoors’ customer base has an affinity to the outdoor lifestyle and will transition seamlessly as the title sponsor of our national series in 2019,” said Steve Phelps, NASCAR chief operating officer. “The NASCAR Camping World Truck Series has a consistent and dedicated fan base that will embrace the Gander Outdoors brand. This expanded agreement demonstrates our partners’ confidence in the on-track product and the power of our brand loyal fan base.”
Gander Outdoors, formerly known as Gander Mountain, was purchased and rebranded by Marcus Lemonis, Chairman of Camping World, in May 2017. Earlier this year, Gander Outdoors announced its title sponsorship of two races at Pocono Raceway; the Gander Outdoors 150 (NASCAR Camping World Truck Series) on July 28 and the Gander Outdoors 400 (Monster Energy NASCAR Cup Series) on July 29.
“Nearly a decade ago we felt strongly our entitlement sponsorship would dramatically increase Camping World’s customer base and it’s delivered,” said Marcus Lemonis, chairman of Camping World. “We expect the passionate fans of NASCAR will embrace Gander Outdoors the same way they supported Camping World and we couldn’t be more excited about the future of the series.”
Additionally, as part of the newly expanded agreement, Camping World partner brands Overton’s and The House Outdoor Gear will also receive official NASCAR status. The newly signed agreement includes rights to activate across all retail locations nationwide.