McDavid, maker of sports medicine products, is helping educate and promote safety in youth sports by partnering with Pop Warner Little Scholars, Inc. McDavid is the third brand within the United Sports Brands family to join with this global youth sports organization, joining Shock Doctor and Cutters in a new multi-year partnership.
Under the agreement, McDavid will be the exclusive sports medicine category sponsor.
Consisting of approximately 325,000 youth athletes ranging from five to 16-years-old, Pop Warner Little Scholars is the largest youth football, cheer and dance program in the world.
Founded in 1929, the organization attested to being the only youth sports group to require all participants to meet and maintain strict academic standards in order to participate.
“Shock Doctor and Cutters became proud sponsors of Pop Warner last year. With the recent expansion of the United Sports Brands portfolio, McDavid was a natural addition to this line-up and reinforces our company’s unwavering commitment to not only protect young athletes but help them perform at their best,” said Tony Armand, CEO, United Sports Brands. “We are looking forward to the next phase of our relationship with Pop Warner, and providing our young players with access to the best mouthguards, sports medicine products and football gloves on the market.”
Highlights of upcoming activations and plans from McDavid, Shock Doctor and Cutters include an interactive product educational area at the Pop Warner Little Scholars Super Bowl event at the Disney ESPN Wide World of Sports Complex in Orlando, FL. They will also have on-site presence at various regional and local Pop Warner Little Scholars events. All three brands will utilize the Pop Warner Little Scholars logo on select product packaging and retail signage.
"McDavid is an ideal complement to Pop Warner’s mission, and given McDavid’s solid reputation, outstanding research and broad line of sports medicine products, we didn’t think twice about this partnership,” said Jon Butler, executive director, Pop Warner Little Scholars. “We want our young athletes set up for success from the very start, and with the help of United Sports Brands’ Shock Doctor, Cutters and McDavid, we’re able to offer them the best protection and performance gear available."