Marketing & Sponsorships

Print
L.L.Bean Partners with Fast and Female

13 Jul, 2015


L.L.Bean has agreed to a three-year partnership that calls for supplying the Fast and Female technical t-shirts for the next three years. Fast and Female is a non-profit dedicated to empowerment-through-sport for North American girls age 8-18.

“L.L.Bean is a long standing family-oriented company and we are so excited to have their support behind our mission of keeping girls involved in sports,” tells Kikkan Randall, Olympic cross country ski racer and President for Fast and Female USA. “Their products are designed to enhance the enjoyment of being healthy and active and that is perfectly in-line with our mission.”

Thanks to L.L.Bean’s generous in-kind contribution that spans across North-America and all the way to the end of 2018, Fast and Female will be able to offer all Summit and Champ Chat event participants in the United States and Canada highly functional and stylish technical t-shirts featuring the Fast and Female logo.

Girls are said to drop out of sports at six times the rate of boys by the time they reach 14 years old. Each year, Fast and Female impacts more than 2,000 female youth, parents and coaches involved in sports to impress on them the importance of sticking to sports.

“All of Fast and Female’s programming – from our Olympian-fueled events and all the way to our inspiring online content – is intended to create a sport culture that is empowering for and friendly for all girls,” adds Chandra Crawford, three-time Olympian and Fast and Female Founder. “With L.L.Bean’S outstanding support, our efforts to build a stellar sport sisterhood and community for girls just got a huge boost.”

Based in Freeport, ME, L.L.Bean specializes in clothing and outdoor recreation equipment.

Fast and Female is a not-for-profit started in 2005 by Chandra Crawford, an Olympic gold medalist in cross country skiing at the 2006 Games. The organization’s mission is to keep girls healthy, happy and active in sports through their teens. Fast and Female creates “Empowerment through sport” for girls by hosting fun-filled, non-competitive events all over North America led by female Olympians and elite athletes well as by delivering educational content to parents and coaches. Fast and Female’s vision is to create a positive, empowering environment for girls in all sports.

“L.L.Bean is proud to support the efforts of Fast and Female,” said Chuck Murray, senior partnership marketing manager for L.L.Bean. “We share the same values and a goal of inspiring young people to participate in healthy, outdoor activities.”

Print

Subscribe to SDM