Marketing & Sponsorships

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Liberty Mutual to Sponsor USRowing

30 Mar, 2015


USRowing announced today that Liberty Mutual Insurance has signed as a gold medal sponsor and the official insurance partner of USRowing. As part of the multi-year agreement, Liberty Mutual will feature U.S. National Team athletes in a series of speaking engagements and Row to Rio promotional appearances as they gear up for the 2016 Olympic Games and 2016 Paralympic Games.
 
“As a proud partner of the U.S. Olympic Committee, we are honored and excited to join USRowing as it strives toward greatness in Rio,” said John Coombe, Liberty Mutual vice president of Brand Management and Sponsorships. “We believe the essence of the sport and the ideals of USRowing, specifically, working together to be your best and achieve success, align well with how we approach our business each and every day.”
 
The announcement is a major development for USRowing, as the organization prepares for the upcoming Olympic and Paralympic Games and the launch of its Row to Rio marketing campaign.
 
“We are thrilled to welcome Liberty Mutual to our family of sponsors and are looking forward to collaborating with them as we continue to grow and celebrate our sport,” said Beth Kohl, Chief Marketing Officer for USRowing. “Liberty Mutual is widely respected for its global commitment and dedication to sport at every level, and we couldn’t be more proud to announce this new partnership."
 
The Row to Rio campaign will launch at the San Diego Crew Classic on March 28-29.
 
About USRowing
USRowing is a nonprofit organization recognized by the United States Olympic Committee as the governing body for the sport of rowing in the United States. USRowing has 75,000 individual members and 1,300 member organizations, offering rowing programs for all. USRowing receives generous support from the National Rowing Foundation and its corporate sponsors and partners: ANXeBusiness Corp, Boathouse Sports, Connect-A-Dock, EMCVenues, Liberty Mutual Insurance, Ludus Tours, Rudy Project and Shimano. USRowing’s official suppliers include Concept 2, Croker Oars, JanSport, Nielsen Kellerman, Vespoli and WinTech.  USRowing relies on strong partnerships to enable continued success. America Rows, which supports diversity in rowing and provides opportunities for those with disabilities, also benefits from corporate support.

Additional information may be found at www.usrowing.org | Twitter: @usrowing | YouTube: www.youtube.com/user/usrowingorg | Facebook: www.facebook.com/usrowing | Tumblr: http://usrowing.tumblr.com/ | Instagram: usrowingngb.
 
About Liberty Mutual Insurance
Liberty Mutual Insurance helps people preserve and protect what they earn, build, own and cherish.  Keeping this promise means we are there when our policyholders throughout the world need us most.
 
In business since 1912 and headquartered in Boston, Mass., today Liberty Mutual Insurance is a diversified insurer with operations in 30 countries and economies around the world.  The company is the third largest property and casualty insurer in the U.S. based on 2013 direct premiums written as reported by the National Association of Insurance Commissioners.  Liberty Mutual Insurance also ranks 76th on the Fortune 100 list of largest corporations in the U.S. based on 2013 revenue.  Liberty employs more than 50,000 people in approximately 900 offices throughout the world, and offers a wide range of insurance products and services, including personal automobile, homeowners, accident & health, commercial automobile, general liability, property, surety, workers compensation, group disability, group life, specialty lines, reinsurance, and individual life and annuity products.
 
Liberty Mutual Insurance is the official property and casualty and life insurance partner of the U.S. Olympic Committee for the 2016 Olympic Games and 2016 Paralympic Games in Rio de Janeiro, Brazil.  The company also is the proud sponsor and partner of several national governing bodies, including ASA/USA Softball, USRowing, U.S. Ski and Snowboard Association, U.S. Soccer Federation, US Youth Soccer, USA Hockey, USA Volleyball, USA Water Polo and USA Wrestling.
 
You can learn more by visiting www.libertymutual.com.

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