Marketing & Sponsorships

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ITA, Love Sports Announce Partnership

1 Oct, 2018


The Intercollegiate Tennis Association and Love Sports are excited to announce a multi-year alliance, whereby the ITA and Love Sports Technology, the premier digital, event and social platform for tennis in China, will collaborate on efforts to promote the growth of junior and collegiate tennis in China.

"We are looking forward to this special collaboration with Love Sports," said ITA Chief Executive Officer Timothy Russell. "We are sure that these new and special programs - providing tennis coaching opportunities in China for qualified ITA varsity players and assistant coaches and finding opportunities for Chinese players to participate in the Oracle ITA Summer Circuit, powered by MyUTR, - will be exciting and mutually beneficial."

Love Sports and the ITA will work together to identify college graduates and/or assistant coaches to take part in Love Sports' "Teaching in China Program". Love Sports will also work with the ITA to find opportunities for Chinese players to participate in the Oracle ITA Summer Circuit Powered by MyUTR, beginning in 2019.

In addition, Love Sports will have a significant presence at the 2018 ITA Arthur Ashe Jr. Weekend and Awards Luncheon, with the event being presented in cooperation with Love Sports. The ITA Arthur Ashe Jr. Weekend and Awards Luncheon honors the 10 ITA Arthur Ashe Jr. Leadership and Sportsmanship Award recipients, along with the ITA Ann Lebedeff Leadership Award honoree and ITA National Players of the Year. The 2018 event takes place August 24-25, 2018, in New York City.

"We are delighted," said Leo He, founder and Chief Executive Officer of Love Sports, "to have a role in helping to honor the outstanding student-athletes who will be celebrated at the ITA Awards Luncheon on August 24th. The primary goal of Love Sports is to grow and promote excellence in tennis and education in China through the Tennis Education Nexus (TEN) a comprehensive program of player development from pre-school through university, and we are confident that our alliance with the ITA will help further these objectives."
  
About the ITA: The Intercollegiate Tennis Association (ITA) is committed to serving college tennis and returning the leaders of tomorrow. As the governing body of college tennis, the ITA oversees women's and men's varsity tennis at NCAA Divisions I, II and III, NAIA and Junior/Community College divisions. The ITA administers a comprehensive awards and rankings program for men's and women's varsity players, coaches and teams in all divisions, providing recognition for their accomplishments on and off the court. For more information on the ITA, visit the ITA website at www.itatennis.com, like the ITA on Facebook or follow @ITA_Tennis on Twitter and Instagram.

About Love Sports: Love Sports Technology, one of the largest and most recognizable brands in the Chinese tennis industry, has offices in Beijing, Shanghai, Guangzhou, Wuhan and Hainan Island, and an online platform with over 350,000 daily followers. In addition, Love Sports operates more than 50 indoor and outdoor tennis facilities throughout China, provides training and competitive programs for students of all interests and abilities at a large number of outstanding international academies, and sponsors and administers the prestigious Nadal Junior Tennis Tour and the China Open Junior Tennis Tour. Former Grand Slam Champion Michael Chang and his wife, Amber (former Stanford University star and No. 1 women's collegiate tennis player in 2004) serve as Global Ambassadors for Love Sports. For more information, please visit www.lovesports.com.

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