US confectionery manufacturer the Hershey Company has unveiled a three-year partnership with the US Ski and Snowboard Association (USSA).
The firm will serve as the official confectionery partner of the national governing body until the end of 2019, taking in the 2018 PyeongChang Winter Olympics and beyond.
Hershey's Icebreaker brand of mints will lead the sponsorship, with a significant presence at key events throughout the USSA's calendar including at the Toyota US Grand Prix, Visa Freestyle International, Toyota US Revolution Tour, and Junior Nationals.
“The Hershey Company is honoured to partner with the US Ski and Snowboard Association to unite fans, consumers and athletes with the power of our brands and the power of this sport,” said David Palmer, director of sponsorship marketing at the Hershey Company.
“We are excited to work together to further amplify the passion for thrilling, heart-stopping winter sport through unique activations brought to you from the number one mint brand in the US, Icebreakers.”