FitBit Partners with LA Marathon LLC
4 Jan, 2016
Fitbit Inc. entered a multi-year agreement with LA Marathon LLC that calls for it to be the official sponsor of the Skechers Performance Los Angeles Marathon App and the official tracker of the Skechers Performance Los Angeles Marathon and other LA Marathon LLC properties.
“Our brands share the common goal of encouraging healthy, more active lifestyles and creating positive experiences for runners of all abilities,” said Sheri Wish, VP of Business Development for LA Marathon LLC. “The marathon app offers a unique interactive experience that will help runners and spectators navigate the course and its amenities on race day.”
The Skechers Performance Los Angeles Marathon App Powered by Fitbit
The 2016 Skechers Performance Los Angeles Marathon App Powered by Fitbit offers a world-class, interactive experience that gives runners, spectators and the entire Los Angeles community access to race information and tools designed to enhance their engagement with the iconic race on Valentine’s Day, Feb. 14, 2016.
The app features a GPS-enabled course map, that lets runners and spectators easily navigate the course and its amenities while providing information about the many landmarks and entertainment acts that make up the iconic Stadium to the Sea course. As runners prepare for race day they will have access to training tips and inspiration from Fitbit Ambassadors, including two of America’s premier distance runners Ryan and Sara Hall, as well as ultramarathoner Dean Karnazes.
The app has been designed to ensure that runners can access this information anytime, anywhere while also taking full advantage of social media features, including custom Skechers Performance Los Angeles Marathon Instagram borders and the ability to easily join in the social conversation surrounding the marathon.
“By supporting events like the Skechers Performance Los Angeles Marathon and equipping race participants with training tips from some of the sport’s most successful professional runners, Fitbit is helping consumers reach their race day goals,” said Tim Rosa, VP Global Marketing, Fitbit. “Armed with these tips and Fitbit’s activity tracking technology, runners of all levels are powered with the information they need to maximize their performance. With features like GPS and automatic heart rate tracking, they can make smart decisions as they train to cross the finish line.”
Train More Effectively for Race Day with Fitbit
Fitbit helps runners of all abilities prepare for and reach their goals, from completing the LA BIG 5K to setting a personal record at the full marathon. The Fitbit platform combines activity trackers with mobile and social tools, including an online dashboard and mobile apps, data analytics, personalized insights and virtual coaching through customized fitness plans and interactive workouts. With this platform, Fitbit provides motivation and enables people to be more active, exercise more, sleep better and manage their weight – all key components when training for a marathon.
Fitbit activity tracker features, dependent on device, include:
All-day Activity Tracking – Automatically see daily steps, calories burned, distance traveled, floors climbed and active minutes
GPS Tracking – For real-time workout data like distance traveled and minute-mile pace
PurePulse™ – Delivers continuous and automatic wrist-based heart rate tracking
Multi-Sport Modes – Record cross-training activities in addition to running like bootcamp, circuit training, weight-lifting and yoga
Automatic Sleep Detection – Track how long and how well you sleep and set a silent wake alarm
Additional mobile, online and social tools:
FitStar Personal Trainer and Yoga Apps – Virtual coaching through customized fitness plans and interactive workouts
Nutrition and Hydration Tracking – Log food and water intake within the Fitbit app
Motivation – Invite friends and family to share stats, send cheers and taunts, and compete on the leaderboard
Strava Integration – Automatically share GPS-tracked activities to connect, compete and engage with other performance athletes
Registration for the 2016 race is currently open and trending towards a fourth straight sellout.
The Skechers Performance Los Angeles Marathon is among the largest marathons in the country with more than 26,000 participants, thousands of volunteers and hundreds of thousands of spectators. The “Stadium to the Sea” course, starting at Dodger Stadium and finishing near the Santa Monica Pier, is one of the most scenic in the world, taking runners on a tour of Los Angeles past every major landmark. LA Marathon LLC will host the 2016 Olympic Team Trials for Men’s and Women’s Marathon, awarded by USA Track & Field and the United States Olympic Committee, which will take place in Los Angeles Feb. 13, 2016.