Canon U.S.A. Continues Sponsorship of Little League® International | Sports Destination Management

Canon U.S.A. Continues Sponsorship of Little League® International

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Sep 12, 2016

Canon U.S.A., Inc., a leader in digital imaging solutions, has announced a three-year extension of its partnership with Little League International. With the extension, Canon will continue to serve as the Official Camera and Official Printer of Little League Baseball and Softball, the world's largest youth sports program. In the past three years, the partnership has allowed baseball and softball fans from around the world to utilize Canon PIXMA printers, along with EOS and PowerShot cameras, to share encouraging photos and messages to Little League Baseball players which are printed and displayed throughout the Little League Baseball Regional Tournaments and Little League Baseball® World Series each year.

Thanks in part to this sponsorship, Little League will be able to continue to maintain low team affiliation fees and provide valuable training and educational resources to coaches, parents, umpires and volunteers. Sponsorship support also helps to offset tournament travel expenses for local leagues. Through onsite activations and digital promotions, Canon enhances the fan experience through the entire Little League Baseball season and at the Little League Baseball® World Series in Williamsport, PA.

“It was an easy decision for Canon to continue its relationship with Little League Baseball after three successful years,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We look forward to continuing to support Little League International and introducing fans from around the globe to the power of preserving Little League memories through images captured with Canon cameras and printed with Canon Products.”

This year, Canon encouraged fans around the world to make the season last a lifetime by submitting some of their favorite photo moments to the Canon Little League Photo Contest. By submitting photos, fans were given the chance to win one of three trips to the Little League World Series in South Williamsport, PA to see their photos on display in the World of Little League Museum in the Richard “Hank” Bauer, Jr. Little League Photography Exhibit in the World Series Gallery presented by Easton Foundations.

“We are excited Canon has renewed its partnership with Little League,” said Liz DiLullo Brown, Little League vice president of Marketing and Communications. “Little League is more than a youth sports organization, it is a youth leadership organization, and thanks to the support of our national sponsors like Canon, Little League is able to provide parents a healthy, affordable recreational outlet for their children.”

About Canon U.S.A., Inc.: Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED®; Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

About Little League®: Little League® Baseball and Softball is the world’s largest organized youth sports program, with 2.4 million players and one million adult volunteers in every U.S. state and more than 80 other countries. Founded in 1939, more than 35 million people around the world, from a U.S. president to community leaders to professional athletes, can call themselves Little League graduates. And every year, millions of people follow the hard work, dedication, and sportsmanship that the Little Leaguers display at our nine baseball and softball World Series events, the premier tournaments in youth sports. For more information, visit LittleLeague.org, or follow Little League on Facebook (facebook.com/LittleLeague), Twitter (twitter.com/LittleLeague), and Instagram (Instagram.com/LittleLeague).

† Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

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