Bonk Breaker® Becomes Sponsor of USA Cycling Team | Sports Destination Management

Bonk Breaker® Becomes Sponsor of USA Cycling Team

Jul 23, 2013
Official Energy, Protein and Nutritional Bar to be Used at Cycling Events, Camps and More

USA Cycling, the national governing body for all disciplines of competitive cycling in the United States, has announced a deal with nutrition bar supplier Bonk Breaker® to become an official sponsor as well as the official energy, protein and nutritional bar of USA Cycling and the USA Cycling Team.

"I have seen firsthand the incredibly positive impact that USA Cycling has had on the growth of the sport throughout the United States," stated Bonk Breaker® Chairman and Co-CEO Chris Frank. "USA Cycling's leadership is committed to providing cycling competitors and enthusiasts alike with terrific membership benefits, not the least of which is access to outstanding, real food nutrition like Bonk Breaker® nutrition bars. We both share the philosophy that athletes at all levels can attain incredible heights through hard work and great nutrition, and we look forward to a successful partnership for many years to come."

As part of the sponsorship, Bonk Breaker® will provide product and activation at key USA Cycling events, fuel for USA Cycling teams and development camps, nutrition content and training information, and exclusive member affinity benefits.

"We are excited to have Bonk Breaker® on board as a sponsor of the USA Cycling Team," said USA Cycling President & CEO Steve Johnson. "The Bonk Breaker® line of nutritional products fits extremely well with our role in developing cycling and helping people achieve their athletic goals, from the grass roots level of the sport to the elite racers."

Bonk Breaker® lists numerous cyclists and cycling teams among the Team Bonk Breaker® ambassadors, including three members of the silver-medal winning women's team pursuit at the 2012 Olympic Games -- Sarah Hammer, Dotsie Bausch and Jennie Reed.

"Given our athletic backgrounds and the passion for cycling that Chris and I both share, we view our partnership with USA Cycling as a perfect extension of our roots in endurance sports and of our future growth as a company," stated Bonk Breaker® Founder and Co-CEO Jason Winn.

About USA Cycling: Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 74,500+ licensees; 2,800+ clubs and teams; and 34 local associations. The national governing body sanctions over 3,150 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit

About Bonk Breaker®: The official bar of the U.S. IRONMAN® Triathlon Series, Bonk Breaker® was selected as the “Best Energy Bar” by Road Bike Action magazine two years running and the “Best of Competitor” magazine for the 5th time in 2013. Owned and operated by Chris Frank and Jason Winn, who are elite-level athletes in their own right, Bonk Breaker’s mission is to create the "World's Best Nutrition Bars,” a quest that began in 2006 when Jason and his mother baked the first peanut butter & jelly bar in an apartment kitchen. By combining delicious flavors from the finest all-natural ingredients that are gluten free, dairy free, and soy free, the Santa Monica, CA-based company offers a freshly-baked lineup that has grown from four products to 14 in the past three years. Bonk Breaker® is available in eight energy bars flavors, two high protein bars, and four flavors of Bonk Bites. Top professional, Olympic, and elite teams and athletes around the world are fueled by Bonk Breaker. Team Bonk Breaker athletes took home five Olympic medals from the 2012 London Games, including a pair by six-time world champion track cyclist Sarah Hammer, including a silver medal with Dotsie Bausch and Jennie Reed in the women's team pursuit. The company also fuels Pro Bowl receiver Wes Welker, preeminent professional triathletes Mirinda “Rinny” Carfrae, Angela Naeth, and Heather & Trevor Wurtele, as well as many elite and developmental cycling teams including the Get Crackin' and Hincapie Sportswear Development Teams. Bonk Breaker® is rapidly becoming the nutrition bar of choice for weekend warriors, families, and anyone hungry for a tasty and nutritious snack. Visit Bonk Breaker® online at and “like” them on Facebook at

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