Marketing & Sponsorships

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B.A.S.S. Signs Multiyear Deal With A.R.E. Accessories

16 Feb, 2015


B.A.S.S. announced a multiyear partnership with A.R.E. Accessories, manufacturer of truck caps and tonneau covers. From 2015 through 2017, the Ohio-based company will be a supporting sponsor for the GEICO Bassmaster Classic presented by GoPro and other Bassmaster events.
 
“A.R.E.’s American-made products go hand-in-glove with boats and tow vehicles, and that makes the company a perfect fit for us,” said B.A.S.S. CEO Bruce Akin. “Through this agreement, bass anglers across the country will continue to learn more about its great array of accessories.”
 
Bryan Baker, A.R.E.’s director of marketing, added, “Partnering with a world-class organization such as B.A.S.S. makes perfect sense for us at A.R.E. Our fiberglass truck caps and tonneau covers are ideal for those who enjoy the outdoors — fishermen in particular. We provide peace-of-mind to anglers that their gear will be safe and dry in the bed of their pickup trucks.”
 
This year, the 10th anniversary of the Bassmaster Elite Series, B.A.S.S.’s most prestigious trail, A.R.E. also will be a presenting sponsor of an Elite event — the Bassmaster BASSfest at Kentucky Lake presented by A.R.E. Truck Caps. A.R.E. plans to sponsor an Elite tournament in the two following seasons, as well.
 
“We have enjoyed working with B.A.S.S. and its anglers over the past couple of years and really look forward to growing even more this season,” Baker said. “We strongly believe the best on the water deserve the best on their trucks, so we are happy to partner with B.A.S.S. to achieve this.”
 
Along with eight Elite Series events annually, A.R.E.’s supporting sponsorship covers nine Bass Pro Shops Bassmaster Opens spread across the country in the Northern, Southern and Central divisions. The first of those was in January at Florida’s Lake Tohopekaliga. The next is set for March 12-14 on Mississippi’s Ross Barnett Reservoir.
 
A.R.E.’s sponsorship also the Old Milwaukee B.A.S.S. Nation events and the Carhartt Bassmaster College series, as well as BASScamp at the Bassmaster Classic and BASSfest activities and events.
 
About A.R.E. Accessories: A.R.E. began manufacturing aluminum frame truck caps in 1969 and has become a leading manufacturer of fiberglass truck caps and hard tonneau covers. At its ISO-9001:2008-certified manufacturing facilities, A.R.E.’s more than 700 employees create the products that are sold through a network of more than 650 independent authorized dealers. For more information, contact A.R.E. at 400 Nave Rd. S.E., P.O. Box 1100, Massillon, OH 44648; email contact@4are.com; call 330-830-7800; or visit www.4are.com.

About B.A.S.S.: B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing. 

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series presented by Allstate, Old Milwaukee B.A.S.S. Nation events, Carhartt Bassmaster College Series, Bassmaster High School Series presented by Carhartt, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by GoPro.

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