Marketing & Sponsorships

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B.A.S.S. Agrees To Associate Sponsorship With Joe Gibbs Racing

17 Jun, 2019


Joe Gibbs Racing (JGR) announced that it has entered into an agreement with Bass Anglers Sportsman Society (B.A.S.S.) to serve as an associate sponsor on its No. 19 Toyota Camry driven by Martin Truex, Jr. 
 
“B.A.S.S. is thrilled to enter into this partnership with Joe Gibbs Racing and the Bass Pro Shops No. 19 car,” said Bruce Akin, CEO of B.A.S.S. “As an avid outdoorsman and fisherman, Martin Truex, Jr. is a great fit as an ambassador for our sport. This partnership also amplifies our common partnerships with Toyota and Bass Pro Shops. Most importantly, in a year where we are celebrating the fans of B.A.S.S., it connects our organization with racing fans who are also fans of fishing.”
 
B.A.S.S. is the world’s largest fishing organization with a growing membership that has now reached 510,000. A media-and-events company that celebrated its 50thanniversary last year, B.A.S.S. conducts the world’s most prestigious professional bass fishing tournaments and reaches millions of fans each month through its flagship magazine, Bassmaster, Bassmaster.com, and the highly rated The Bassmasters television program. 
 
“It’s great to have B.A.S.S. come on board as an associate sponsor with our No. 19 Toyota Camry,” said Martin Truex, Jr. “It’s no secret that I love fishing so this is obviously a great fit. B.A.S.S. has done a lot to advance the sport and I look forward to working with them and through their partnerships with Toyota and Bass Pro Shops.”
 
About B.A.S.S. - B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 510,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.

The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, BassPro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.
 
 About Joe Gibbs Racing - Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four Monster Energy NASCAR Cup Series teams, three NASCAR Xfinity Series teams and a driver development program. Its 2019 driver lineup will consist of Denny Hamlin, Kyle Busch, Erik Jones, and Martin Truex, Jr. in the Monster Energy NASCAR Cup Series. Meanwhile Christopher Bell and Brandon Jones will each run fulltime in the NASCAR Xfinity Series in 2019, joining Kyle Busch, Denny Hamlin, Jeffrey Earnhardt, Riley Herbst, and Harrison Burton all of whom will run partial schedules. In addition, Herbst and Ty Gibbs will share duties behind the wheel of JGR’s ARCA Series entry. Based in Huntersville, N.C., and owned by Joe Gibbs — a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame — JGR has competed in NASCAR since 1992, winning four Cup Series championships, and five Xfinity Series owner’s championships along with more than 300 NASCAR races, including four Brickyard 400s and three Daytona 500s.

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