Marketing & Sponsorships

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Altra Named Sponsor of Western States 100

31 Oct, 2016


Altra Footwear was named the presenting sponsor of Western States 100 – commonly considered the world’s oldest and most prestigious 100-mile trail race. The three-year deal was announced by Western States 100 President John Medinger.

The agreement builds on an already successful partnership that began in October 7, 2015, in which Altra was Western States’ exclusive footwear sponsor.

The new agreement, in addition to awarding Altra presenting sponsorship status, also gives Altra exclusive rights to serve again as Western States’ official footwear sponsor and gives Altra title sponsorship for the Golden Ticket races for entry into Western States.

“Altra exceeded all of our expectations over the past year,” Medinger said. “We have been really impressed with how responsive Altra has been as our partner. More generally, Altra is just such a fast-growing, progressive, future-minded company. They are as involved as a company can be in ultra running, and they truly understand the ethos of our sport.”

Altra was well represented in the 2016 Western States Endurance Run, with five of the Top 10 men: Jeff Browning (M3), Thomas Lorblanchet (M4), Ian Sharman (M6), Kyle Pietari (M8) and Jesse Haynes (M10) and two of the top 10 women: Meghan Arbogast (W6) and Maggie Guterl (W7).

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