Marketing & Sponsorships

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Advance Auto Parts Signs On As B.A.S.S. Tournament Sponsor

1 May, 2017


Advance Auto Parts, a leading provider of parts for both professionals and do-it-yourself customers, has signed on as the title sponsor for the Bassmaster Elite Series tournament on Michigan’s Lake St. Clair Aug. 24-27.
 
Additionally, the company with more than 5,000 stores will be a supporting sponsor for all Bassmaster Elite events, as well as the Bassmaster Opens, B.A.S.S. Nation regionals, Bassmaster Team Championship, Bassmaster College Series and Bassmaster High School Series. And it will be the sponsor for Bassmaster LIVE coverage of the Toyota Bassmaster Angler of the Year Championship on Mille Lacs Lake, Minnesota.
 
“Advance Auto Parts is proud to become a supporting sponsor of Bassmaster,” said Matt Davis, Advance Auto Parts marketing and sponsorships manager. “Many of our team members and customers love to fish with their families, and we look forward to activating with our Carquest-branded brakes and also being title sponsor of the Bassmaster Elite Series event in Detroit.”
 
“We welcome Advance Auto Parts to the family of B.A.S.S. sponsors and supporters,” added Bruce Akin, B.A.S.S. CEO. “Many of our professional anglers, as well as everyday anglers who belong to B.A.S.S., pride themselves as do-it-yourself mechanics for both their tow vehicles and their bass boats. I’m sure they will prove to be loyal customers of Advance Auto Parts stores.”
 
The Advance Auto Parts Bassmaster Elite at Lake St. Clair is the ninth and final regular season tournament of the 2107 Elite season. The Top 50 Elite pros in Toyota Bassmaster Angler of the Year points will be invited to compete in the $1 million Angler of the Year Championship on Mille Lacs Lake Sept. 14-16.
 
About Advance Auto Parts: Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 WORLDPAC branches and employed 74,000 team members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands. Additional information about the Company, employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found on the company’s website at www.AdvanceAutoParts.com.
 
About B.A.S.S.: B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 500,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), social media programs and events. For more than 45 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
 
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Academy Sports + Outdoors B.A.S.S. Nation presented by Magellan, Carhartt Bassmaster College Series presented by Bass Pro Shops, Costa Bassmaster High School Series presented by DICK’S Sporting Goods, Toyota Bonus Bucks Bassmaster Team Championship and the ultimate celebration of competitive fishing, the GEICO Bassmaster Classic presented by DICK’S Sporting Goods.

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