Marketing & Sponsorships

Adidas, NJCAA Announce Formal Partnership

5 Sep, 2017

Brand Will Be Official Apparel, Shoewear and Accessories of NJCAA

The National Junior College Athletic Association (NJCAA) – the governing body of two-year college athletics based in Colorado Springs, Colorado – and adidas today announced a three-year partnership in which the Portland, Ore., based company will be the Official Apparel, Footwear and accessory brand of the NJCAA.

adidas is the fastest growing brand in the U.S. and is making waves with everything from its latest #HereToCreate multi-dimensional brand campaign, to its recent partnership announcements with Major League Soccer (MLS) and USA Volleyball, to the signings of nine first-round picks from the 2017 NFL Draft, including the number one overall pick Myles Garrett of the Cleveland Browns, who join a high-profile roster that includes 2016 Offensive Rookie of the Year Dak Prescott of the Dallas Cowboys, 2016 Defensive Rookie of the Year Joey Bosa of the Los Angeles Chargers, Super Bowl 50 MVP Von Miller of the Denver Broncos and Pro Bowler Aaron Rodgers of the Green Bay Packers.

“We are the creator sports brand and our mission is to help athletes perform better,” said Mark Daniels, Vice President of US Team Services. “This new partnership further demonstrates our commitment to U.S. college sports and we look forward to helping the NJCAA execute their mission of fostering a national program of athletic participation, elevating the NJCAA’s sports across the country and providing athletes with our best and most innovative uniforms, footwear and accessories.”

Terms of the partnership with the NJCAA include Adidas apparel and accessories being featured at NJCAA championship events as well as providing competitively priced head-to-toe (uniform, apparel, footwear, etc.) team packages to the roughly 3,400 teams that compete annually in the NJCAA across 25 different sports.

With the new deal, adidas apparel, footwear and accessories will be featured at NJCAA Championship events and adidas will provide competitively priced head-to-toe team packages (uniform, apparel, footwear, etc.) to the roughly 3,400 teams that compete annually in the NJCAA across 25 different sports.

“This is a great partnership for the NJCAA and its member colleges,” said CEO and Executive Director Chris Parker. “There is no doubt that through this agreement the profile of the NJCAA will be positively enhanced due to adidas’ iconic three-stripe brand, which we will wear with a lot of pride. The reputation of the adidas brand is world renowned and this partnership provides our member colleges and student-athletes the opportunity to experience that first-hand.”

About Adidas: adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines. adidas is the official uniform, footwear and apparel provider for more than 100 collegiate programs including Arizona State, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, North Carolina State and Texas A&M. adidas has marketing agreements with the National Basketball Association (NBA), National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL) and Major League Soccer (MLS). For more information please visit

About the NJCAA: Since 1938, the NJCAA has served as the nation’s premier governing body for two-year collegiate athletics, providing student-athletes opportunities to PREPARE, COMPETE, SUCCEED and ACHIEVE in their academic and athletic disciplines. The NJCAA is the second-largest national intercollegiate athletic organization in the United States with over 500 member schools in 42 states. Each year over 3,400 teams compete in 25 different sports across multiple divisions in the NJCAA and the organization sponsors 47 national championship events and nine football bowl games. The NJCAA national office has been headquartered in Colorado Springs, Colorado since 1985. For more information please visit  

Stay up to date with the NJCAA via the following social media platforms:
Twitter: @NJCAA
Instagram: @NJCAA


Subscribe to SDM