Under Armour Announces Fitness Challenge, Community Support for Those Impacted by Pandemic
23 Mar, 2020
Under Armour is donating $1 million to Feeding America to support hunger relief efforts as a result of current school closures and quarantines. By partnering with Feeding America and local food banks, Under Armour is lending support to ensure students and their families who are impacted by current, and potentially extended, disruptions have the meals they need. The donation efforts will be focused on reaching the cities where Under Armour teammates live and work including Baltimore, Maryland; San Francisco and Rialto, California; Nashville, Tennessee; Austin, Texas; and Portland, Oregon.
$1 MILLION 30-DAY FITNESS CHALLENGE SUPPORTING GOOD SPORTS
By hosting a 30-day Healthy at Home fitness challenge on Under Armour's MyFitnessPal and MapMyRun platforms, individuals and families at home will be encouraged to stay healthy and physically active. When users join the challenge beginning March 23, Under Armour will donate up to $1 million in combination of monetary donation and product to support Good Sports' efforts in ensuring youth sport leagues have the necessary equipment, footwear and apparel.
"It's our mission at Under Armour to make athletes better, and in these unprecedented times we are even more committed to providing our communities with essential resources," said Patrik Frisk, CEO of Under Armour. "Through access to nutrition and fitness, we want to support the health and wellness goals that are being challenged at this time."
For the latest updates on how Under Armour is navigating the COVID-19 pandemic, please visit the UA Newsroom here.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world's largest digitally connected fitness and wellness communities, Under Armour's innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit https://about.underarmour.com.