Obstacle racing is the fastest-growing participation sport in the U.S., with over 1.5 million competing in 2013. Spartan Race, founded in 2010 and experiencing unprecedented growth for its timed and judged competitions, is considered at the top of the class of this new sport, according to Outside Magazine, which named it the best obstacle race in the world.
Now as the Boston-based company is seeking new locations for 2014, it has prepared an RFP for Convention & Visitors Bureaus, Chambers of Commerce, sports commissions, sports parks, ski areas, and Business Improvement Districts interested in benefiting from an estimated $2 to $8 million in local revenue and upwards of $900 million in media exposure per event. The RFP is now available upon request by contacting Brian Duncanson, Vice President - Strategy, at email@example.com. Scenes of previous races can be seen at www.spartanrace.tv.
“Spartan Race has a significant impact on a local economy as upwards of 10,000 to 15,000 people per event pour in, many spending as much as $200 each on lodging, restaurants, shopping and fuel. There is also a great opportunity for local and national visibility since Spartan Race attracts terrific media coverage and buzz,” Duncanson says.
Venues are invited to bid on series events – races of three-, eight- or 15-mile length with dozens of obstacles; longer championship events; or a series finale World Championship. This year, the World Championship held in Central Vermont is the subject of a 90-min. NBC Sports special that airs on Dec. 7, 2013.
Typically, Spartan Races are held over mountainous terrain or sports parks, baseball stadiums, or ski areas, with one or more water features and parking for at least 2,500 cars. Venues also have easy access to urban centers where many Spartan Race competitors, average ages 20 to 45 and 60 percent male/40 percent female, reside.
Says Joe De Sena, Spartan Race founder and CEO, “Hundreds of thousands of Spartan competitors are telling us they want events that are timed and judged, events that are run professionally, smoothly, safely. To meet this demand, we’re creating additional championships to accommodate our growing family of competitors who are looking to test themselves, to see what they’re capable of achieving.”
For more information about Spartan Race, log onto www.spartanrace.com.
About Reebok Spartan Race: Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60 events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with $300,000 in cash and prizes awarded in 2013 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.
Go to www.spartanrace.com for more information, a schedule of events or to register for a Reebok Spartan Race. For videos, please visit www.spartanrace.tv.