Ready to Roll: National Triathlon Week Presented by Nix Biosensors | Sports Destination Management

Ready to Roll: National Triathlon Week Presented by Nix Biosensors

Jun 17, 2022

USA Triathlon has announced the dates for the sixth annual National Triathlon Week Presented by Nix Biosensors, a nationwide US initiative to celebrate the sport of triathlon and all its constituency groups.

The largely social-media-based campaign brings together the US multisport community from June 20-26… ‘not only to swim, bike, and run, but also to share experiences, inspiring stories, advice, and support.’

The complete schedule, along with ideas for how to participate, is available on the official landing page for National Triathlon Week:

Throughout the week, athletes are encouraged to get involved and celebrate the sport by posting on social media with the hashtag #TriWeek and tagging @usatriathlon. The week’s activities promote sharing of stories and training tips by current multisport athletes — making it an opportunity for prospective triathletes to learn more about the multisport lifestyle.

“National Triathlon Week is an opportunity for athletes, coaches, clubs, race directors, officials, partners and industry members to share their collective knowledge and passion for the sport — not only with each other, but with those looking to get into multisport as well,” said Thomas Lenneberg, USA Triathlon’s Director of Marketing & Communications.

“We look forward to sharing unique, engaging, and educational content during this week-long celebration of our sport, and we encourage the wider multisport community to get involved.”

“Meridith Cass, CEO of Nix Biosensors, said “Nix is extremely proud to present USA Triathlon’s sixth annual National Triathlon Week. We are honoured to celebrate new and veteran multisport athletes, and to contribute to their success with personalized hydration strategies and new content.”

Nix develops biosensors that enable consumers to access, understand, and act on their personal biology at home. Nix’s first consumer product is a sweat patch that provides athletes, soldiers, and laborers with hydration data in real-time, helping them optimize safety and performance.

The emphasis of the week is on celebration, education, and participation in the multisport lifestyle. Each day of the week a different theme will be featured, showcasing all the individuals who make up the multisport community. This includes age group and elite athletes and elite paratriathletes, USA Triathlon Certified Coaches, race directors, clubs, and officials.

Saturday, June 25 is Go for the Gold Day, presented by Toyota, USA Triathlon’s Exclusive Mobility & Automotive Partner and supporter of the 2022 Toyota US Elite Paratriathlon National Team.

National Triathlon Week schedule
Monday, June 20: National Triathlon Week Kick Off
Tuesday, June 21: Something for Everyone
Wednesday, June 22: Certified Fun
Thursday, June 23: Join the Club
Friday, June 24: Faces of Multisport
Saturday, June 25: Go for the Gold presented by Toyota
Sunday, June 26: Future of the Sport

As part of a collaborative launch, USA Triathlon is working with USA Triathlon Certified Coaches, USA Triathlon Official Clubs, corporate partners, the USA Triathlon Foundation, and industry partners such as IRONMAN, to play an active role.

Video and editorial content will be shared daily on USA Triathlon’s website and social channels, including training tips from USA Triathlon Certified Coaches and inspiring age-group features. USA Triathlon will also share content that promotes diversity, equity, inclusion, and access in multisport as part of the organization’s Together We Thrive campaign.

Daily prizes from USA Triathlon’s corporate partners include offerings from: Hand & Stone Massage and Facial Spa, ICON Meals, KT Tape, Newton Running, Nix Biosensors, Pilates For Sports, Science in Sport, TrainingPeaks and TriBike Transport. These prizes will be offered on the @usatriathlon social media channels, and fans are encouraged to engage with USAT’s social media channels using the hashtag #TriWeek.

Lifetime membership contest
For the sixth consecutive year, athletes can enter to win a USA Triathlon Lifetime Membership by sharing their multisport journey and demonstrating how triathlon has helped them discover their ‘Power Within’.

Submissions must either be emailed directly to communications[at] (subject line: “#TriWeek Power Within”) or shared on social media, tagging @usatriathlon and using the hashtags #TriWeek and #PowerWithin.

Previous Lifetime Membership winners have included Sue Reynolds (Bloomington, IN), Stephanie Van Bebber (Fairfax, VA), Kyle Roberts (Aiken, SC), Megan Tuncer (Kensington, MD), and Tara Wilson Redd (Washington, DC).

With an emphasis on social media, #TriWeek is primarily an online initiative. At the same time, National Triathlon Week will take place across the country as triathletes find new inspiration to swim, bike and run with others in their communities.

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