VISIT Milwaukee Senior Sales Manager Marissa Werner Promoted to Director of Sports Development | Sports Destination Management

VISIT Milwaukee Senior Sales Manager Marissa Werner Promoted to Director of Sports Development

Mar 23, 2020

VISIT Milwaukee has announced  that Marissa Werner has been promoted to director of sports development. The promotion creates an entirely new sports division for the visitors bureau.

“Marissa has been a leader in sales for VISIT Milwaukee for almost nine years now, and this promotion as well as this targeted direction signifies Milwaukee’s dedication to hosting sporting events,” said Peggy Williams-Smith, president & CEO of VISIT Milwaukee. “A dedicated sports development division will position Milwaukee and the surrounding region as the ultimate sports destination for events.”

As the director of sports development, Werner will create and lead a department focused solely on bringing sports business to the Greater Milwaukee area. The official launch of this new division will take place in August, at which time the division’s formal name and branding will be announced.

“The Milwaukee area has some incredible wins in terms of booking national and international sporting events, but we want to ensure that we continue to build on that momentum,” Werner said. “We’re looking ahead to identify and obtain the next big wins for the city for many years to come. My promotion to this role in the sports market will accomplish that.”

Future Sports Events in Milwaukee - The city of Milwaukee has truly arrived as a destination for leisure and business travelers. Werner’s goal is to ensure more and more athletes and spectators know Milwaukee’s value as a sports destination as well.

“Milwaukee is an attractive, affordable, sports city that would be an ideal host of a wide range of events,” Werner said. “Our city’s varied facilities are built for everything from baseball, volleyball, and hockey, to fencing, table tennis, speed-skating, and gymnastics. And in addition to first-class venues, our location on scenic Lake Michigan is the perfect backdrop for marathons, triathlons, and beach volleyball tournaments. Milwaukee is a sports event planner’s dream.”

Events that VISIT Milwaukee will be hosting in the future include:

  • WI State Bowling Association Women’s Championship (Feb. 14 - April 26, 2020)
  • USA Gymnastics American Cup (March 5-8, 2020)
  • Badger Region Volleyball Championships (March 14-29, 2020)
  • U.S. Junior Nationals Windy City Classic (April 24-26, 2020)
  • USA Ultimate Division I College Championships (May 22-25, 2020)
  • USA Triathlon Age Group National Championships (Aug. 8-9, 2020)
  • PGA Ryder Cup 2020 (Sept. 25-27,2020)
  • Holiday Face-Off: College Hockey (Dec. 28-29, 2020)
  • National Intramural-Recreational Sports Association Meeting 2021
  • NCAA Men’s Basketball First/Second Rounds 2022
  • USGA Youth Amateur Championships 2022
  • USGA Women’s Championships 2025

Sporting events that VISIT Milwaukee is bidding on include:

  • National Senior Games 2023
  • NCAA Division I Men’s Basketball First/Second Rounds 2025 and 2026
  • NCAA Division I Women’s Volleyball Championships 2023 and 2024
  • Rock 'n' Roll Marathon 2021 and beyond
  • USA Fencing North American Cup 2022
  • US Figure Skating Skate America 2021
  • Red Bull Ice Cross World Championships 2021

About VISIT Milwaukee - VISIT Milwaukee is the Greater Milwaukee area’s convention and visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors in order to increase the economic impact of tourism in the region. Each year, tourism supports over 52,300 full-time jobs and brings more than $5.7 billion to the community. VISIT Milwaukee has over 700 members, including hotels/motels, restaurants, attractions, services, and area businesses. The Wisconsin Center District and Potawatomi Hotel & Casino are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs. For more information call (800) 554-1448 or visit

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