Cousins Subs Lakefront Bowl comes to Milwaukee | Sports Destination Management

Cousins Subs Lakefront Bowl comes to Milwaukee

Oct 28, 2022

This fall, the Greater Milwaukee area will host the second bowl game in state history. The Cousins Subs® Lakefront Bowl will take place Saturday, Nov. 19, 2022, at Wisconsin Lutheran College’s Raabe Stadium. Sponsored by Cousins Subs, the Wisconsin-based sub shop is all in for the Lakefront Bowl.

“Cousins Subs was founded on its commitment to serve others and give back to the communities we call home,” said Justin McCoy, vice president of marketing at Cousins Subs. “As we celebrate our brand’s 50th anniversary this year, we still live by that commitment and are honored to support the Lakefront Bowl and further our commitment to the communities of southeastern Wisconsin.”

The Cousins Subs Lakefront Bowl game highlights two Midwest football conferences at the competitive NCAA Division III level. This year’s bowl will feature one team from the Midwest Conference (MWC) and one team from the Northern Athletics Collegiate Conference (NACC).

“We are thrilled to host the Cousins Subs Lakefront Bowl in the Milwaukee area and in one of our esteemed colleges,” said Sports Milwaukee Director Marissa Werner. “Milwaukee is a truly unique and vibrant sports destination, and Lakefront Bowl student-athletes and spectators will get to experience our special brand of team spirit for themselves this fall.”

The Midwest Conference is the result of a 1994 merger of the Midwest Collegiate Athletic Conference and the Midwest Athletic Conference for Women, founded in 1921 and 1977, respectively. MWC member institutions are Beloit College, Cornell College, Grinnell College, Illinois College, Knox College, Lake Forest College, Lawrence University, Monmouth College, and Ripon College. The University of Chicago also participates in football.

"The opportunity the Cousins Subs Lakefront Bowl presents for a Midwest Conference football team to extend its playing season with an additional competition against another regional Division III league's top performing team is one that our coaches are very excited about," commented MWC Executive Director Heather Benning. "They are familiar with the success of last year's inaugural Isthmus Bowl - the companion event for the WIAC and CCIW - and appreciate the invitation to be part of something similar."

In addition to event host Wisconsin Lutheran College, NACC member institutions include Alverno College, Aurora University, Benedictine University, Concordia University Chicago, Concordia University Wisconsin, Dominican University, Edgewood College, Illinois Institute of Technology, Lakeland University, Marian University, Milwaukee School of Engineering, Rockford University, and St. Norbert College. Eureka College also participates in football.

“The NACC is proud to be partnering with Cousins Subs, the Midwest Conference and Sports Milwaukee to create the Lakefront Bowl,” stated NACC Commissioner Jeff Ligney.  “We are continually striving to find ways to improve the student-athlete experience and to provide opportunities for our students to participate in postseason events. The Lakefront Bowl will help the NACC in both of those initiatives.”

Tickets for the bowl game are $15 with a kickoff time that is to be determined for Nov. 19th. Additional event information can be found at And head to to learn more about hosting events in Milwaukee, the city Where Unique Unites.


Sports Milwaukee, championed by VISIT Milwaukee, is charged with promoting the region as a destination for sporting events.​ A proud member of Sports ETA, Sports Milwaukee aims to solicit, promote and enhance youth, amateur, and professional sporting events to create a positive economic impact.​ Our vision is to be Milwaukee County’s premier sports organization for events and an advocate for health and wellness in the Greater Milwaukee area. For more information call (414) 287-6232 or visit


Wisconsin-based Cousins Subs®, a family-owned, fast casual sub shop established in 1972 by Bill Specht and his cousin, is driven by the mission to Believe in Better – both in the quality of food it serves and in the communities it supports. Cousins Subs and its franchisees operate nearly 100 sub sandwich shops in Wisconsin, Illinois and Indiana, providing guests with quality deli fresh and made to order grilled subs using only the freshest ingredients on its signature bread baked daily. For more information, visit You can also find Cousins Subs on Facebook, LinkedIn, Twitter, and Instagram.

(Click to Expand)