Marty Brooks to Lead Wisconsin Center District | Sports Destination Management

Marty Brooks to Lead Wisconsin Center District

Feb 19, 2018

Marty Brooks
The Wisconsin Center District (WCD) Board of Directors, has named Marty Brooks as the new CEO for the Wisconsin Center District. Brooks’ first day was January 22, 2018.

Marty Brooks brings to the WCD firsthand experience managing facilities for teams from the NHL, NFL, Division I Men’s and Women’s college basketball and the AHL. Brooks comes to his new position from Explore St. Louis, where he has served since December 2012 as senior vice president and general manager of the America’s Center complex, which is comprised of the Cervantes Convention Center and the 66,000-seat Dome at America’s Center. Prior to his stint with Explore St. Louis, he was the executive vice president and general manager for the Scottrade Center, home venue for the St. Louis Blues, and the 3,100-seat Peabody Opera House in St. Louis, and senior vice president and general manager for Madison Square Garden from 1985 until 2007.

“Marty’s hiring signals a new and dynamic era for the Center District. The Board looks forward to working with Marty and our community partners to further expand economic activity in and around southeastern Wisconsin,” said Scott Neitzel, WCD Chairman and Secretary of the State of Wisconsin Department of Administration.

According to Marty Brooks, “In my role, I look to increase the profitability of the Wisconsin Center District properties, as well as raise the profile of the District itself. A robust convention and events calendar for the District has a ripple effect throughout the community, and I look forward to working in partnership with VISIT Milwaukee to continue that trend.”

Paul Upchurch, president & CEO of VISIT Milwaukee stated, “On behalf of VISIT Milwaukee, I’d like to welcome Marty Brooks to the Wisconsin Center District and the Milwaukee area. His operations expertise for convention centers, theaters, and arenas will play well here in Milwaukee and will boost the already strong schedule of events at our Wisconsin Center facilities. He is a great addition to the team, and we look forward to working closely with Marty to further build on the success of the District and bring even more events and conventions to the region.”

“I’m thrilled to start the next chapter of my career in Milwaukee,” Marty Brooks commented. “This is a vibrant city with a great downtown scene.”

About Wisconsin Center District: The Wisconsin Center District (WCD) is a government body created under Wisconsin State Statute in 1994 to fund, build and operate the then-Midwest Express Center (now Wisconsin Center) in downtown Milwaukee, and to continue operating the existing venues now called the UW-Milwaukee Panther Arena and Miller High Life Theatre (formerly Milwaukee Theatre).

About VISIT Milwaukee: Celebrating 50 years in 2017, VISIT Milwaukee is the Greater Milwaukee area’s convention & visitors bureau, marketing the destination as a top choice for business, convention, and leisure travel to national and international visitors to increase the economic impact of tourism in the region. Each year, tourism supports over 50,000 full-time jobs and brings in over $5 billion to the community.  VISIT Milwaukee has over 680 members, including hotels/motels, restaurants, attractions, services and area businesses. The City of Wauwatosa, Potawatomi Hotel & Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit

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