IRONMAN Waco to Continue Through 2028 | Sports Destination Management

IRONMAN Waco to Continue Through 2028

Nov 29, 2022

The IRONMAN Group in partnership with the Greater Waco Sports Commission have agreed to a seven-year extension for the IRONMAN Waco and IRONMAN 70.3 Waco triathlons to ‘continue as a festival weekend of events annually through 2028.’

In 2018, IRONMAN 70.3 Waco replaced IRONMAN 70.3 Austin in Texas. Then, last year, the full distance event was added, giving athletes a weekend of racing options in central Texas.

“Since 2018, Waco, Texas, has continued to be one of the most popular destinations on the IRONMAN racing circuit,” said Elizabeth O’Brien, Managing Director North America for The IRONMAN Group.

“So much so, when we added the full distance IRONMAN event in 2021, we saw more athletes flock to race in a fantastic destination that brought tremendous support from the entire community. We are thrilled to continue our partnership for a further six years and grow our contributions to the rich sporting culture in Waco and Texas.”

Situated in the Heart of Texas, Waco offers a range of activities for a weekend getaway. From exploring the hiking and biking trails of Cameron Park to visiting the nationally known Magnolia Markets.

“The Greater Waco Sports Commission is extremely fortunate to work intimately with the City of Waco and Mayor Meek, McLennan County and Judge Felton, and the Waco Tourism Public Improvement District on this elite event for years to come,” said Mike Vogelaar, Executive Director Greater Waco Sports Commission.

“Creating this long-term partnership and building off of the first-ever IRONMAN festival weekend in North America is a valuable opportunity. Partnering with IRONMAN is phenomenal and brings consistency, efficiency, and reliability for all involved.”

Nancy Goodnight, Volunteer Director for Greater Waco Sports Commission, added “IRONMAN is by far the most well-known and respected name in the triathlon world. To have these races in our town is an absolute privilege and honor.

“We know that we are the best venue possible with our beautiful river, park as well as our amazing community that turns out to volunteer by the thousands. It’s our community as a whole that has made this happen for us. I’m so excited to be a part of it.”

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