Idea Labs Returning to Race Planners' Meeting in Austin | Sports Destination Management

Idea Labs Returning to Race Planners' Meeting in Austin

Dec 21, 2017

Idea Labs, a staple of the Running USA Industry Conference powered by ACTIVE Network, will once again bring together running leaders to share their insights with attendees into the running industry's most pressing questions, February 11-13 in Austin.


With two hour-long sessions scheduled on the final day of the event, Idea Labs will offer sessions on charities, technology, registration pricing, crisis management, partnerships, volunteers, advanced marketing tactics and more. With so much amazing content, attendees will have their pick of which sessions interest them most, while Running USA staff will take detailed notes on every session and share with attendees afterward.


2018 Idea Labs sessions and presenters, include:

  • Do Good, Be Great: How to Leverage Your Charity Story to Grow Your Race - Ryan Cavander & Rachel Sanchez, Conqur Endurance Group

  • Registration Pricing Strategies: Stop Leaving Money on the Table - Patrice Matamoros & Dee Stathis, P3R

  • Know Your Own Data: CRM, Analytics and Advanced Marketing - Lennie Kwan, Race Roster

  • Communication: The Key to Empowering Runners for an Amazing Race Experience - Winnie Lok, Siobhan Sheridan & Angie Sit, New York Road Runners

  • Technology: Where It's Going and Why You Need to Care - Jeff Matlow, imATHLETE

  • Should I Stay or Should I Go? Sustainable and Scalable Methods in Volunteer Recruitment and Retention - Mary Miller, BAA & Erika Amaya, NYRR

  • Attracting the Conscious Consumer Through Values Aligned Partnerships: Strategies for Connecting to Their Why and Earning their Participation - Kevin Rutherford, NUUN

  • Incident Command: During A Crisis, How Much Control Do You Really Have? - Chris Joffee, Joffe Emergency Services

"Idea Labs are a staple to the Industry Conference and for good reason," said Christine Bowen, Running USA Vice President of Programming and Operations. "We've worked hard to bring in top practitioners to speak on the industry's most pressing topics and can't wait for attendees to come away with countless ways to improve and grow their businesses."


To learn more about the Running USA Industry Conference schedule, please visit:


About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit


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