BMW Dallas Marathon Names Paul Lambert New President | Sports Destination Management

BMW Dallas Marathon Names Paul Lambert New President

Sep 12, 2016

The Dallas Marathon board of directors announced Paul Lambert, a running industry veteran and longtime runDisney executive, as the new President of the Dallas Marathon. In his role, which begins immediately, Lambert will oversee all Dallas Marathon events including the RunDallas Race Series, Oncor Mayor’s Race 5K and the BMW Dallas Marathon, Half Marathon and Behringer Relay. Lambert will also guide organizational development and work with the board of directors to execute and extend the Dallas Marathon’s mission of improving health and fitness in the community.

“The BMW Dallas Marathon has all the right fundamentals to continue to grow and expand: a strong history, a clear mission, exemplary partners and dedicated fans, volunteers and participants,” said Lambert. “I am excited to begin what I see as a tremendous opportunity to bring the Dallas Marathon’s passion for health and fitness to life in new and engaging ways.”

Lambert worked for 18 years as the Director of Sports at ESPN/Disney’s Wide World of Sports, leading the expansion of the runDisney race program from one event to a series of race weekends and challenges held across the country that attract hundreds of thousands of participants. He oversaw the rebrand process of Disney’s sport properties and dramatically grew revenues and profits to record highs during his time at ESPN/Disney, where he led a sports tourism team of 60 individuals. Lambert served previously as a controller at Fortune 100 companies and as a sports consultant for events, venues, sponsors and brands. He holds a master’s degree in Sports Tourism and Hospitality Management from Temple University.

Lambert will lead the Dallas Marathon staff in development and oversight of marketing and communications, race logistics and strategic planning. He will also use an extensive sports background in support of partner outreach and activation.

“Paul is a visionary leader with outstanding experience in strategic planning, programming, and event and organization management,” said Lisa Croley, chairman of the Dallas Marathon board of directors. “We’re excited to welcome Paul to Dallas as we near the 46th running of the BMW Dallas Marathon and continue to expand our organization’s commitment to health and fitness in the community.”

The 2016 BMW Dallas Marathon, Half Marathon and Behringer Relay is Sunday, December 11. The race is the official marathon of the City of Dallas and the oldest marathon race in Texas.  For more information or to register, visit

About the Dallas Marathon: The Dallas Marathon is a nonprofit organization with a focus on promoting health and physical fitness through running events and related activities. Dating back to 1971, the organization hosts year-round events culminating with Dallas’ largest and Texas’ oldest running marathon: the BMW Dallas Marathon. Now in its 46th running, the marquee race attracts runners from across the globe and hundreds of thousands of spectators to Dallas’ largest single-day sporting event. The BMW Dallas Marathon racecourse highlights iconic Dallas landmarks and is recognized as the official marathon of the city of Dallas. Since naming a primary beneficiary in 1997, the Dallas Marathon has donated more than $3.8 million to Texas Scottish Rite Hospital for Children. For more information, visit

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