Austin Marathon and SPIbelt Continue 13-Year Partnership | Sports Destination Management

Austin Marathon and SPIbelt Continue 13-Year Partnership

Dec 09, 2019

The Ascension Seton Austin Marathon welcomes the return of SPIbelt as the Official Race Belt. SPIbelt will partner with Austin Marathon for community activations, product giveaways, and race-week engagement. SPIbelt first launched their small personal item belt at the 2007 Austin Marathon. The 29th annual Austin Marathon, owned and produced by High Five Events, will take place on February 16, 2020.

“Austin Marathon weekend is a time when runners from all over the world travel to Austin to celebrate running,” said Kim Overton, SPIbelt founder and owner. “We love partnering with the Ascension Seton Austin Marathon and are proud of every runner who will toe the start line on February 16th.”

SPIbelt, the leader in fitness accessories and creator of the original small personal item belt, was founded in 2006 by Austinite Kim Overton. Its bounce-free products are well-known within the endurance sports industry for their ability to conveniently carry keys, bottles, gels, and your phone while on the go. SPIbelt and Austin Marathon will team up at community events to support the running community. Visit the SPIbelt booth at the Austin Marathon expo to see their entire range of accessories, including the new 2020 color palette and the all-new Dual Pocket PRO – equipped with two larger pocket sizes for even more storage.

“We’re excited to continue our partnership with SPIbelt and to see the growth of their company since their launch at the 2007 Austin Marathon,” said Jack Murray, co-owner of High Five Events. “Their team brings extra energy to Austin Marathon weekend and it’s cool to see all the different SPIbelts cross the finish line.”

The Austin Marathon will celebrate its 29th year running in the capital of Texas in 2020. Austin’s flagship running event annually attracts runners from all 50 states and 30+ countries around the world. Having start and finish locations just a few blocks apart, being within walking distance of many downtown hotels and restaurants, and finishing in front of the picturesque Texas State Capitol makes the Austin Marathon the perfect running weekend destination. Registrationis currently open.

About High Five Events: Beginning with the launch of a single triathlon in 2003, High Five Eventshas grown to become one of the largest privately owned event production companies in the United States. High Five Events is a community-centric company based in Austin, Texas. Their staff has more than 100 years’ combined experience organizing large events across different venue types in a variety of locations.  Follow High Five Events on Twitter (@highfiveevents), Instagram (@highfiveevents), and Facebook ( for news and updates. 

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