AFTCO Extends Bassmaster Partnership for 2024 Season | Sports Destination Management

AFTCO Extends Bassmaster Partnership for 2024 Season

Mar 04, 2024

AFTCO will continue its long-standing partnership as a supporting sponsor of the six-series Bassmaster Tournament Trail, outfitter for B.A.S.S. staff and marshals and title sponsor for one of the Elite season’s most anticipated events — the AFTCO Bassmaster Elite at Lake Fork, which will be held Feb. 29-March 3, 2024.

“As a supporting sponsor of B.A.S.S. we’re extremely proud to outfit the entire B.A.S.S. staff with AFTCO fishing apparel that can be seen in the B.A.S.S. studio and in the field with tournament staff, camera crews and B.A.S.S. conservation volunteers. For 2024, we enter our fifth consecutive year of Elite Series title sponsorship,” said AFTCO Marketing Director Matt Florentino. “We set our sights as the title sponsor for the Lake Fork Elite Series tournament taking place in Yantis, Texas. Like they say, ‘everything is bigger in Texas,’ and this fabled fishery will be one to watch for some big bass and giant bags coming to the scales.”

Lake Fork's big-bass potential has generated fireworks in previous years, producing a staggering nine Century Club performances the last four times B.A.S.S. has visited the 27,264-acre impoundment. This includes Lee Livesay’s single-day limit of 42 pounds, 3 ounces in 2021, the third-heaviest single-day catch in B.A.S.S. history.

Among the eight AFTCO-aligned pro anglers ready to tackle this big bass factory — and the entire Elite lineup — is Gerald Swindle, one of four anglers (including Livesay) who earned a Century belt on Fork when the Elites last visited in 2022.

“I’m super-stoked about returning to Lake Fork in February,” said Swindle. “We could see some extreme conditions and super-high weights of fish being caught ... But as long as AFTCO is the title sponsor, I know I will be dry and warm.”

Full coverage from all four days of the AFTCO Bassmaster Elite at Lake Fork will be available on, Tubi and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders on Saturday and Sunday, March 2-3.

Throughout the season, AFTCO will also be hooking Bassmaster marshals up with apparel, gear, gift cards and more. 

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