New Launches for Peak Tourism Season | Sports Destination Management

New Launches for Peak Tourism Season

May 18, 2015

The Sioux Falls Convention and Visitors Bureau (CVB) has launched a completely new website with a number of upgrades and new technology. A few highlights of the new site include: mobile-first responsive web design, booking engine, real-time Instagram integration, Google Street View, dynamic and related content strategy, enhancements, custom itineraries, video integration and international visitor landing pages.

“We are very excited that our new website has already shown results in only one month,” states Teri Schmidt, Executive Director of the Sioux Falls CVB. “The new features allow us to execute new sales and marketing initiatives and even better tracking, measurement, return on investment and actual bookings.”

Visitor Guides will continue to be one of the most measurable goals on the new site. In addition to allowing the ability to request a printed version of the guide, the new site will give users the option to view or download the guide in the format of their choice: PDF for download or in-browser viewing; MOBI for download on Amazon Kindle; and EPUB for download on iBooks and Google Android. Within each format, the Table of Contents will be interactively linked to the appropriate page, and any ads within the guide can link to its directory listing on, or any approved external advertiser website.

“Today’s traveler explores, plans and ultimately books online,” states Eric Ellefson, Partner and Vice President of Innovation at Click Rain. “Over 50% use more than one device and demand access to quality content on their terms, when and where they seek it. This user-centric focus—combined with Google’s latest algorithm change—moves a mobile-first approach from nice to must-have to be considered as a travel destination. Built upon a backbone of data, this new site incorporates the latest in both design and development trends to offer users a wonderful balance between aesthetics, usability and function.”

In only one month, the new is already making milestones. Pageviews show an increase of 22.3% and 53.7% increase in visitor guide engagement. Sessions are up 57.9% and new users are up 72.7%. The new booking engine has produced 36 room nights, which equates to over $3,300 in transient (leisure) hotel revenue.

Click Rain is the digital agency of record for the Sioux Falls CVB and completed the new websi te.

Mission: To market the City of Sioux Falls, South Dakota, as a one-of-a-kind visitor destination, and to provide premier visitor services, by attracting conventions, meetings, sports, events, leisure and business travelers to Sioux Falls in the most economic and efficient manner possible in order to positively impact the local economy.

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