IRONMAN Announces Mont-Tremblant Changes | Sports Destination Management

IRONMAN Announces Mont-Tremblant Changes

Dec 22, 2023

Since first joining the IRONMAN circuit in 2012, Mont-Tremblant in Canada and its neighbouring communities have become a key destination, attracting top professionals and age-group athletes alike to race in Québec’s Laurentians every summer.

As of 2024, local event organiser Événements Sportifs Mont-Tremblant and The IRONMAN Group have mutually agreed that the focus will stay trained on the IRONMAN 70.3 Mont-Tremblant triathlon weekend of races, which also includes the 5150 Mont Tremblant.

Following several discussions which began last spring, the decision was taken by mutual agreement that the full-distance triathlon will therefore be discontinued after its 2023 edition.

This latest move follows similar developments in the UK, where IRONMAN UK in Bolton, north west England, will become IRONMAN 70.3 Bolton in 2024. Meanwhile, elsewhere in key markets such as the USA, a contraction in full distance racing options has increasingly become the norm.

‘’We value the strong relationship with The IRONMAN Group and although this was not an easy decision, it was taken in the best interest of both organization, and the Mont-Tremblant region,” said Marc Monchamp, Executive Producer at Événements Sportifs Mont-Tremblant.

“The IRONMAN events rapidly established themselves as flagship events in the region, with the entire community mobilizing to host them. The region and its welcoming infrastructure are extremely busy during peak periods, and to adequately serve the 5,000+ triathletes in attendance and those who accompany them, we have decided by mutual agreement to prioritize events that take place during the month of June.”

Dave Christen, Regional Director for The IRONMAN Group, said “Our partners in the region are not just partners, they have become friends. We discussed this decision together for a long time now and could not be prouder of the relationship we have formed that allows for us to coordinate on our collective futures.

“For many years to come, we look at the IRONMAN 70.3 Mont-Tremblant and 5150 Mont-Tremblant events as an amazing experience for our athletes, volunteers, and staff alike.”

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