VisitPITTSBURGH is keeping Pittsburgh top of mind with its newest marking campaign, When You’re Ready.
The campaign includes targeted ads in drive markets and a video, which tells the story of a family reuniting in Pittsburgh, set to the song “Beautiful Day for the Road” by James Forest.
Rollout of the campaign began on Dec. 28 with the launch of the video on VisitPITTSBURGH.com and VisitPITTSBURGH social channels. The campaign, which will continue through March, targets key drive markets, including Cleveland, Erie, Harrisburg and others, through social advertising, connected TV, video instream and display advertising efforts.
Whether viewers have visited Pittsburgh before or are discovering the city for the first time, many will easily identify iconic Pittsburgh imagery displayed throughout the video, including the Duquesne Incline, Point State Park, the three “Sister Bridges” and the mighty three rivers.
Also at the forefront of the campaign is the reinforcement of the numerous health and safety practices implemented throughout the region, including mask wearing. Visitors and residents can learn more about the steps Allegheny County and the City of Pittsburgh are taking to keep them safe, as well as initiatives within the local tourism community, through the Pittsburgh Global Health (PGH) & Safety Commitment.
“We know that 2020, especially the holiday season, was tough for families who continue to be separated by the COVID-19 pandemic. We want people to know that when they’re ready to travel, Pittsburgh will be ready to welcome them,” VisitPITTSBURGH Chief Marketing Officer Tom Loftus said. “Industry research shows that there is a pent-up demand for travel when it is safe to do so. Now, more than ever, it is important for VisitPITTSBURGH to continue to promote our city and the health and safety measures that are in place to protect our visitors and residents and to continue to raise awareness of our city and region.
“And, when visitors do travel to Pittsburgh, they will find there’s plenty for families to see and do together. From our many only-in-Pittsburgh attractions, resplendent parks and trails and dynamic arts and culture scene, to our award-winning restaurants, breweries and distilleries, world-class accommodations and more, our region remains a unique, welcoming, must-see destination.”
VisitPITTSBURGH is the official tourism marketing and promotion agency of the Pittsburgh region. The organization is dedicated to generating business events, sports events and leisure travel.