SportsPITTSBURGH has agreed to be the presenting sponsor of the Atlantic 10’s package of men’s basketball games that will appear on Facebook Live this season, in anticipation of the 2017 A-10 Championship, which will be played at PPG Paints Arena in downtown Pittsburgh, March 8-12 (buy tickets).
Promotions for SportsPITTSBURGH will appear within the Facebook Live game posts. Earlier this year, the A-10 became the first conference to use the social media network to distribute a package of regular season games. (SportTechie Article)
The agreement, which was made in conjunction with IMG, also encompasses other digital and social media elements and activation at the 2017 Atlantic 10 Men’s Basketball Championship.
“We are honored that the Atlantic 10 has chosen Pittsburgh as the site for this year’s tournament,” said Jennifer Hawkins, executive director of SportsPITTSBURGH. “Pittsburgh is a legendary sports city, and we are excited to showcase elite college basketball in our iconic venue – PPG Paints Arena. We will exceed the highest expectations of the A-10 players, coaches, alumni and fans due to the collaboration between our attractions, businesses and Duquesne University. We look forward to crowning the next A-10 champions in Pittsburgh in March.”
The first two A-10 games on Facebook Live, which took place on Nov. 11 and 14, combined to generate more than a quarter million unique viewers. The SportsPITTSBURGH partnership begins with Wednesday’s night’s Vanderbilt at Dayton game at 7 pm.
About SportsPITTSBURGH: The sports development division of VisitPITTSBURGH, SportsPITTSBURGH's primary goal is to attract and host a wide variety of sporting events in the Pittsburgh region. SportsPITTSBURGH provides experience and expertise in sports development, marketing and event planning that has helped establish the Pittsburgh region as a legendary sports town.
About the Atlantic 10 Conference: The Atlantic 10 Conference was founded in 1975 and consists of 14 diverse members across eight states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 21 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.