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Tulsa Hires Two Sports Industry Professionals

23 Mar, 2020


Tulsa Regional Tourism, a division of the Tulsa Regional Chamber, recently welcomed to its staff two nationally known sports professionals. Ashleigh Bachert, previously with the Durham Sports Commission, joined Tulsa Regional Tourism as vice president of sales. Joel Koester, previously with the Chicago Southland Convention and Visitors Bureau, joined Tulsa Regional Tourism as director of sports sales.

“I’m thrilled to have Ashleigh and Joel join the team, and I look forward to them bringing their incredible skill sets to Tulsa,” says Ray Hoyt, president of Tulsa Regional Tourism. “They’ll help us not only implement big ideas, but also recruit new business that best fits our growing, world-class city.”

Ashleigh Bachert comes to Tulsa from the Durham Sports Commission, where she had been executive director since 2017. During her tenure, she doubled sports tourism’s economic impact in Durham and was named a Connect Sports Game Changer in 2019. Ashleigh graduated from the University of Connecticut, where she also played softball, and received her master’s degree in sports administration from the University of Southern Missouri.

“I’m excited to be part of the Tulsa Regional Tourism family and thankful to Ray and the team for trusting me to lead their dynamic and successful sales staff,” says Bachert. “Tulsa is a phenomenal place to visit and live, and I look forward to sharing Tulsa with the world.”

Joel Koester joins Tulsa Regional Tourism from the Chicago Southland Convention and Visitors Bureau, where he had worked since 2012 after 12 years in the golf industry. A graduate of the University of Nevada Las Vegas, Joel has worked at some of the best resort golf courses in the country. In 2017, he received the Connect Sports Game Changer award for advancing sports tourism in the Chicago Southland.

“I am extremely excited to be part of this wonderful team in Tulsa – they have incredible experience and knowledge, and the possibilities moving forward are endless,” says Koester. “Tulsa has so much to offer and is quickly becoming a major sports destination.”

About Tulsa Regional Tourism - Tulsa Regional Tourism, a division of the Tulsa Regional Chamber, is northeast Oklahoma’s premier accredited destination marketing organization. Housed at the Tulsa Regional Chamber, it includes the Tulsa Convention and Visitors Bureau; the Tulsa Sports Commission, an amateur sports sales and marketing organization; and the Tulsa Office of Film, Music, Arts & Culture, an accredited film commission. Tulsa’s 9.3 million annual visitors spend more than $1.2 billion in the community, and the tourism industry supports more than 14,738 local jobs. Tulsa Regional Tourism assists in the community’s bidding for and hosting of signature events like the NCAA men’s basketball tournament, the Big 12 Wrestling Championship, USA BMX Grand Nationals, the Arabian Horse Association’s U.S. Nationals and more.

About Tulsa - Geographically, Tulsa sits at the crossroads of America. Metaphorically, it is the crossroads of America.

From Art Deco masterpieces of the roaring ‘20s to miles of open road along Route 66 to three of the largest tribal nations in the country, northeast Oklahoma is a region with an authentically American heritage. It’s is a destination for outdoors enthusiasts and adventure seekers, with thousands of miles of shoreline, the headquarters of USA BMX and the country’s largest privately funded public park, Gathering Place. As the home to a storied local music scene and the archives of Bob Dylan and Woody Guthrie, Tulsa is quickly becoming the Americana capital of the world.  

Tulsa is a community that inspires. Find your inspiration at visittulsa.com.

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