Visit Winston-Salem Welcomes Paul Sheehan as Sports Development Manager | Sports Destination Management

Visit Winston-Salem Welcomes Paul Sheehan as Sports Development Manager

Apr 25, 2022

Visit Winston-Salem has announced Paul Sheehan, as the Sports Development Manager responsible for promoting, generating, and increasing sporting events and activities in Winston-Salem and Forsyth County.


Most recently, Sheehan was the Director of Sports Development for Play Greenville, NC Sports. Prior to that, he served as the Assistant Director of Sports Development for Visit Greenville, NC for two years.


“I am excited to help grow the portfolio of sports tournaments and events for Winston-Salem and Forsyth County,” said Sheehan. “I am proud of all that the destination has to offer, not only in terms of sports facilities, but restaurants, arts, breweries, outdoor activities, and community activities.”


As Sheehan begins his role at Visit Winston-Salem, he’ll also begin as Chair of the North Carolina Sports Association.


“Paul’s proven ability to cultivate new sport connections while maintaining existing client relationships is a valuable asset to the Visit Winston-Salem sales team,” said Richard Geiger, President of Visit Winston-Salem.


A graduate of East Carolina University where he earned an MS in Sports Management along with his MBA, Sheehan completed his undergraduate at Appalachian State University. He received a 2021 SportsETA Sports Tourism Strategist certification.  


About Visit Winston-Salem (

Visit Winston-Salem is the official sales and marketing agency for the Winston-Salem and Forsyth County tourism industry. A sophisticated meeting destination, Winston-Salem is conveniently and strategically located at the epicenter of North Carolina’s Piedmont Triad region. It is easily accessible by car via Interstate 40, Business Interstate 40, Interstate 77, Interstate 85 and U.S. Highway 52. Scheduled air service is available through Piedmont Triad International Airport, just 20 minutes east of Winston-Salem.

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