Visit Winston-Salem Taps Sports Sales Manager | Sports Destination Management

Visit Winston-Salem Taps Sports Sales Manager

Dec 02, 2019

Visit Winston-Salem announces Justin Parrillo as the new Sports Sales Manager responsible for booking recreational and amateur sports competitions and events. 

Parrillo was most recently Athletics Sales Manager at High Point University in High Point, North Carolina where he implemented and developed a new ticket campaign and worked alongside the marketing department in creative development and promotional outreach.  Parrillo also spent time at the Providence Warwick Convention and Visitors Bureau (Rhode Island) within the Sports Commission department where he provided client service for large-scale sporting events.  A graduate of Lees-McRae College in Banner Elk, North Carolina where he was a scholarship athlete on their USAC collegiate Division I cycling team, Parrillo has also spent volunteer hours with Tourism Cares Providence Ride for Reading, Collegiate Mountain Bike Nationals and National Governors Association.

“Justin has a solid understanding of sports marketing and client relationship management, which are valuable tools for this position,” said Richard Geiger, president of Visit-Winston Salem.

Centrally located in North Carolina, Winston-Salem offers diverse and vibrant experiences for meetings, conventions, sporting and corporate events. Winston-Salem has an innovative vibe shaped by an intriguing mix of Moravian history, strongly supported arts community, and thriving industrial, financial, medical, and technology hubs. With more than 1,200 downtown hotel rooms within walking distance to the 105,000-square-foot Benton Convention Center, historic and innovative venues, Winston-Salem offers a variety of facilities to accommodate small groups as well as citywide events.

About Visit Winston-Salem ( - Visit Winston-Salem is the official sales and marketing agency for the Winston-Salem and Forsyth County tourism industry. A sophisticated meeting destination, Winston-Salem is conveniently and strategically located at the epicenter of North Carolina’s Piedmont Triad region. It is easily accessible by car via Interstate 40, Business 40, Interstate 77, Interstate 85 and U.S. Highway 52. Scheduled air service is available through Piedmont Triad International Airport, just 25 minutes east of Winston-Salem.

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